You’re a blogger and are constantly hearing about pinging. The thing is, you don't know what it is and what it can do for your blog. Well that's fine because a lot of bloggers don't quite understand pinging. In this newsletter, we will explain what pinging is, how it helps your blog, and what the best pinging services are. After you've read this newsletter, you'll know exactly how to use pinging to make your blog popular.
What is pinging?
When a blog is pinged, it essentially tells a web blog tracking system that the blog has been updated. Thus, pinging is the process of telling tracking services that a site has been updated.
So how does pinging work? Well, a ping service scans regularly blogs for updates. Whenever there is a new update for a particular blog, that is reported back to the pinging service’s site. You can almost think of ping services being just like search engine spiders—both scan sites looking for information, and both report that information back to their specific site. The difference is, a ping service only reports back new blog posts.
Why is pinging useful for my blog?
Pinging, in effect, tells people that there is a new blog posting available. Those who are loyal followers of your blog will see the ping and want to visit your blog. Those who haven’t read your blog before will see the ping and perhaps think “hey, there’s a new blog I haven’t been to before, I think I’ll check it out”. Pinging helps to increase your traffic because it tells people when your blog is updated. Those who visit sites with pinging services will see this information in the form of a scroll on the left or right side, or top of the page. The scroll is usually in XML format and typically includes the title and URL of your blog, as well as the date and time of the update.
OK, so now I know what pinging is. Who offers pinging?
The answer is, there are several pinging services available which you can use to have your blog pinged. We’ll go over some of them right now.
Weblogs.com
Weblogs.com is probably the most well-known pinging service. Weblogs.com monitors sites for updates and then pings whenever there is an update to report. Virtually every blog software is available to use Weblogs.
Yahoo’s Blo.gs
Another popular pinging service. This one is offered by Yahoo and has a built-in integration with movable type and other tools. One cool thing about this service is that it offers the ability to give out updates via Instant Messenging services like AOL and ICQ. It is a direct pinging service, so those who sign up for subscriptions to your blog will be sent an email anytime your blog is updated.
Blogrolling.com
Blogrolling allows its bloggers to manage their blogrolls (updates) through a web-based interface. Recently updated blogs are also highlighted on Blogrolling’s web site. Data is automatically retrieved from other sites like blogger.com and weblogs.com every 5 minutes. Often times your blog is already being pinged by Blogrolling, so you might not have to sign up for it. Search on the site first for your URL before signing it up.
Technorati
Available at http://rpc.technorati.com/rpc/ping, Technorati is another service that pings blogs. It gets its data from a variety of places and is definitely a site you should go to for blog pinging.
These are just 4 of the many different blog pinging services available. A quick search on Yahoo or Google will reveal many other possible blog pinging services to use for your blog. It is best to sign up for as many as you possibly can to ensure that your blog is well-pinged. A well-pinged blog will definitely help your blog attract more visitors. So sign up for as many as possible and watch your blog traffic increase.
Pinging tells people when your blog is updated. It is an incredibly useful, and easy to sign up for service, so be sure to sign your blog up for pinging!
Sunday, September 28, 2008
How to clean your Mother Board
If you have not done the inspection mentioned in the previous article - How to Clean your Case, now is the time to do so. Look at the blades of the fan in the back of the computer. Also look at any vents. Is there clusters of dust there? Is there grime caked on to it? If so, the inside needs to be cleaned. If the fan blades are clean but it has been several years since you have cleaned the motherboard or if the computer is around cigarette smoke, it probably should be cleaned anyway. Dust and particles in the air (like cigarette smoke) can build up on the circuitry of the motherboard and cause it to heat up and/or corrode.
The first thing that you need to do is unplug your computer. Then open up the case to get access to the motherboard. Cases open differently. If you don't know how to open your case, look on the back of your computer along the edge for some screws. These screws may hold on side panels or an upside down U shaped panel that covers the sides and top. Removing the screws will allow you to take off the cover. Other cases have the screws on the front of the computer. To get access to these screws, you must first remove the front panel by pressing a hidden latch. The cover is there to give easy access to the inside of your computer, so if you look hard enough, you should be able to figure out how to remove it.
Remember that if you touch anything on the motherboard, you should be grounded by either touching the metal frame of the computer with your other hand or by wearing a special grounding device.
The goal of cleaning the motherboard is to remove all dust and debris from the motherboard and all components inside of the case. This can be done using one of three methods.
The preferred method is to use a can of compressed air to blow it out. Always hold the can in an up-right position to prevent the propellent chemicals which can damage or corrode components from coming out. Dust and dirt should be blown away from the motherboard and out of the case.
Another way to remove dust is to use a vacuum. The common advice is to only use a battery operated vacuum because an AC powered vacuum causes static and static can ruin the motherboard. I have used an AC powered vacuum (before I knew that it was not recommended) to clean my motherboard many times and it has never caused any problems, but I may have just been lucky. When using the vacuum, keep the nozzle a couple of inches away from the motherboard or any other components so that it does not come in contact with them and so that any small parts are not sucked into the vacuum.
If you do not have a can of compressed air or a vacuum, you can use a dry cloth and brush to clean the motherboard. Be careful not to dislodge or break anything using this method.
While cleaning the motherboard, be careful not to unplug any cables or connections or to dislodge any loose components, such as, jumpers.
Methodically clean the whole inside of the case going over all of the motherboard from one end to the other and all other components. Don't forget to clean the fans and heat sinks. Do not open up the power supply box or stick anything in it beyond the fan. If you do, you could get a shocking surprise and ruin your computer.
If your computer does not work when you put it back together, something was obviously dislodged during the cleaning. Open the case back up and push all connections and cards into their slots. Look for anything that may have become disconnected.
Cleaning the motherboard is probably the most dangerous form of cleaning but it is necessary to prevent an early death of your computer.
The first thing that you need to do is unplug your computer. Then open up the case to get access to the motherboard. Cases open differently. If you don't know how to open your case, look on the back of your computer along the edge for some screws. These screws may hold on side panels or an upside down U shaped panel that covers the sides and top. Removing the screws will allow you to take off the cover. Other cases have the screws on the front of the computer. To get access to these screws, you must first remove the front panel by pressing a hidden latch. The cover is there to give easy access to the inside of your computer, so if you look hard enough, you should be able to figure out how to remove it.
Remember that if you touch anything on the motherboard, you should be grounded by either touching the metal frame of the computer with your other hand or by wearing a special grounding device.
The goal of cleaning the motherboard is to remove all dust and debris from the motherboard and all components inside of the case. This can be done using one of three methods.
The preferred method is to use a can of compressed air to blow it out. Always hold the can in an up-right position to prevent the propellent chemicals which can damage or corrode components from coming out. Dust and dirt should be blown away from the motherboard and out of the case.
Another way to remove dust is to use a vacuum. The common advice is to only use a battery operated vacuum because an AC powered vacuum causes static and static can ruin the motherboard. I have used an AC powered vacuum (before I knew that it was not recommended) to clean my motherboard many times and it has never caused any problems, but I may have just been lucky. When using the vacuum, keep the nozzle a couple of inches away from the motherboard or any other components so that it does not come in contact with them and so that any small parts are not sucked into the vacuum.
If you do not have a can of compressed air or a vacuum, you can use a dry cloth and brush to clean the motherboard. Be careful not to dislodge or break anything using this method.
While cleaning the motherboard, be careful not to unplug any cables or connections or to dislodge any loose components, such as, jumpers.
Methodically clean the whole inside of the case going over all of the motherboard from one end to the other and all other components. Don't forget to clean the fans and heat sinks. Do not open up the power supply box or stick anything in it beyond the fan. If you do, you could get a shocking surprise and ruin your computer.
If your computer does not work when you put it back together, something was obviously dislodged during the cleaning. Open the case back up and push all connections and cards into their slots. Look for anything that may have become disconnected.
Cleaning the motherboard is probably the most dangerous form of cleaning but it is necessary to prevent an early death of your computer.
The Super Duper Problem Fixer
One of our customers pointed out a new program to me and wanted me to check it out. This program called itself a bug fixer. It was a sharp looking program and claimed to fix bugs on the user's computer that he didn't even know existed.
It sounded like a super duper problem solver until I downloaded it and took a closer look. Being a programmer I quickly saw behind its smoke and mirrors. It actually only performed six of the over 1000 cleaning processes which our A1Click Ultra PC Cleaner and RegVac Registry Cleaner do.
Even though it did little compared to our programs, it found 504 problems. How can that be? My computer was clean. The program did not show any details about the results but wanted $30 before it would clean them. I'll never know for sure about those results, but I suspect that they were fabricated and that the true number of problems was 0.
There are many shady developers out there that just want to make a quick buck. I doubt this bug fixer program will even be around in a year.
This provides a good lesson to anyone. Be sure to purchase software from a trusted developer and don't buy a program just because it looks nice.
We have been in the software business since 1996 and are continually improving our programs. You will not hear hype and lies from us. Our programs may not look that good on the surface, but under the hood they are super. When you purchase our programs, all future updates are free.
If you haven't tried RegVac Registry Cleaner and A1Click Ultra PC Cleaner, try them today.
It sounded like a super duper problem solver until I downloaded it and took a closer look. Being a programmer I quickly saw behind its smoke and mirrors. It actually only performed six of the over 1000 cleaning processes which our A1Click Ultra PC Cleaner and RegVac Registry Cleaner do.
Even though it did little compared to our programs, it found 504 problems. How can that be? My computer was clean. The program did not show any details about the results but wanted $30 before it would clean them. I'll never know for sure about those results, but I suspect that they were fabricated and that the true number of problems was 0.
There are many shady developers out there that just want to make a quick buck. I doubt this bug fixer program will even be around in a year.
This provides a good lesson to anyone. Be sure to purchase software from a trusted developer and don't buy a program just because it looks nice.
We have been in the software business since 1996 and are continually improving our programs. You will not hear hype and lies from us. Our programs may not look that good on the surface, but under the hood they are super. When you purchase our programs, all future updates are free.
If you haven't tried RegVac Registry Cleaner and A1Click Ultra PC Cleaner, try them today.
Remote Blog or Self Hosted Blog?
So you’ve decided to blog, but aren’t sure whether you should host the blog yourself or sign up for a free service like blogger.com. It’s a dilemma that many bloggers face. There are pros and cons to both, which makes the decision difficult for many. Neither is perfect, and neither is for everyone. Fortunately, you should be able to make the best decision for you if you are armed with adequate knowledge of both. In this newsletter, we’ll go over services like blogger.com and others, plus software that allows you to host your own blog. We’ll also go over the pros and cons of each. After reading this, you will know which is best for you.
Who offers free blog hosting?
Many sites offer free blog hosting. Among them are Forumer, Blogger, BlogEasy, Aeonity, BlogThing and Blogates. A quick search for “free blog” on Google reveals many possibilities.
What software can I use to host my own blog?
Like free blog hosting, there are many possibilities for software that makes hosting your own blog easy. Most of them are free to use. These include:
WordPress(the most popular software)
Apache Roller
Blosxom
Geeklog
Textpattern
LifeType
There is also blog software which you can purchase for use on your site. These include:
Community Server
Movable Type
Radio UserLand
One negative about using software and hosting your own blog is that the process can often times be complicated. You have to download the software and install it to your server, which doesn’t always go easily. It’s particularly hard for those who don’t have a lot of experience installing things on servers.
Why should I remotely host my blog at a place like Blogger?
Places like Blogger allow you to host your blog there. It’s a good option for many people.
The Pros
• It’s easy to set up and maintain a blog. You don’t have to go through the trouble of installing software and configuring it to work on your server. All you have to do is sign up for an account and start posting.
• It’s friendly for beginning bloggers. Sites that host blogs offer good tutorials on how to make your blog postings, so that even someone who is completely new to the concept of blogging can do it easily.
• Most blog hosting sites are completely free to use. There is no need to pay for things like a domain name and hosting.
• Monetizing your blog is easy. Rather than having to manually put HTML/Javascript codes on your blog to manually set up things like AdSense and Pay Per Click advertising, you can select an option on most blog hosting sites that does much of the work for you.
The Cons
• You don’t have as many options to customize your blog. Remotely hosted blogs are admittedly somewhat limited in terms of what you can actually do on them. You have to stick with what is provided to you in terms of look and features.
• The URL you get is always yourname.BLOGSITE.com. You don’t get to have a custom domain name like YOURNAME.com. This can possibly hurt traffic to your blog.
• Blogs hosted on free blog sites don’t look as professional as self hosted blogs.
Why should I self-host my blog?
The Pros
• You have more options and more flexibility. You are able to tweak the blog to your liking.
• Your URL is your address for your blog. Rather than having go to where your blog is hosted to read it, they can read it right from your site.
• The ability to make your blog look professional. Blogs that are hosted on sites of their own tend to look a lot better than those hosted on free sites.
• More space for your blog. Free blog sites usually place a restriction on how much space you have for things like photos and music. By hosting your own blog, you are able to use as much space as you need.
The Cons
• There are sometimes problems with setting up blog software to run on your site and server. If you aren’t experienced when it comes to working with mySQL, the process will be hard.
• Updates aren’t as easy to post.
• You have to manually set up programs to monetize your blog. However, if you are good with HTML/Javascript, this shouldn’t be too hard.
• You have to pay for your own hosting and domain
As you can see, there are pros and cons to both. Which should you choose? Well, it depends on who you are and what you intend to use your blog for. If you intend to use it for business, then a self-hosted blog is the best idea. If it’s a personal blog, then a free hosted blog will probably be fine for you.
Closely examine all of the pros and cons mentioned above. That way, you’ll be able to make the best decision for you!
Who offers free blog hosting?
Many sites offer free blog hosting. Among them are Forumer, Blogger, BlogEasy, Aeonity, BlogThing and Blogates. A quick search for “free blog” on Google reveals many possibilities.
What software can I use to host my own blog?
Like free blog hosting, there are many possibilities for software that makes hosting your own blog easy. Most of them are free to use. These include:
WordPress(the most popular software)
Apache Roller
Blosxom
Geeklog
Textpattern
LifeType
There is also blog software which you can purchase for use on your site. These include:
Community Server
Movable Type
Radio UserLand
One negative about using software and hosting your own blog is that the process can often times be complicated. You have to download the software and install it to your server, which doesn’t always go easily. It’s particularly hard for those who don’t have a lot of experience installing things on servers.
Why should I remotely host my blog at a place like Blogger?
Places like Blogger allow you to host your blog there. It’s a good option for many people.
The Pros
• It’s easy to set up and maintain a blog. You don’t have to go through the trouble of installing software and configuring it to work on your server. All you have to do is sign up for an account and start posting.
• It’s friendly for beginning bloggers. Sites that host blogs offer good tutorials on how to make your blog postings, so that even someone who is completely new to the concept of blogging can do it easily.
• Most blog hosting sites are completely free to use. There is no need to pay for things like a domain name and hosting.
• Monetizing your blog is easy. Rather than having to manually put HTML/Javascript codes on your blog to manually set up things like AdSense and Pay Per Click advertising, you can select an option on most blog hosting sites that does much of the work for you.
The Cons
• You don’t have as many options to customize your blog. Remotely hosted blogs are admittedly somewhat limited in terms of what you can actually do on them. You have to stick with what is provided to you in terms of look and features.
• The URL you get is always yourname.BLOGSITE.com. You don’t get to have a custom domain name like YOURNAME.com. This can possibly hurt traffic to your blog.
• Blogs hosted on free blog sites don’t look as professional as self hosted blogs.
Why should I self-host my blog?
The Pros
• You have more options and more flexibility. You are able to tweak the blog to your liking.
• Your URL is your address for your blog. Rather than having go to where your blog is hosted to read it, they can read it right from your site.
• The ability to make your blog look professional. Blogs that are hosted on sites of their own tend to look a lot better than those hosted on free sites.
• More space for your blog. Free blog sites usually place a restriction on how much space you have for things like photos and music. By hosting your own blog, you are able to use as much space as you need.
The Cons
• There are sometimes problems with setting up blog software to run on your site and server. If you aren’t experienced when it comes to working with mySQL, the process will be hard.
• Updates aren’t as easy to post.
• You have to manually set up programs to monetize your blog. However, if you are good with HTML/Javascript, this shouldn’t be too hard.
• You have to pay for your own hosting and domain
As you can see, there are pros and cons to both. Which should you choose? Well, it depends on who you are and what you intend to use your blog for. If you intend to use it for business, then a self-hosted blog is the best idea. If it’s a personal blog, then a free hosted blog will probably be fine for you.
Closely examine all of the pros and cons mentioned above. That way, you’ll be able to make the best decision for you!
How to Clean a Printer
Does your printer have frequent paper jams? Does it put ink where ink shouldn't be? Is the outside of your printer dirty or covered with smudges? If so, it is time to clean your printer.
First, there are some general rules that apply to cleaning just about any electrical device. It is best to turn off the printer before cleaning it. Do not spray water or cleaner on or in the printer. Instead wet the rag with it and clean the printer with the rag.
Different types of printers require different cleaning methods. So if you can get your hands on cleaning instructions for your make and model of printer, do so and follow them. Unfortunately, many manufacturers only make that kind of information available to their licensed technicians. In that case, you are stuck with these instructions, so read on.
Open up your printer and take a look.
If you have an ink jet printer and there is an ink mess inside, clean it up with wet paper towels.
If you have a printer that uses toner either vacuum or blow it out. Some toner, especially color toner, can be harmful to you, so only use a vacuum with a micro-toner filter or blow and run. Figure out where the drum is (it is shiny and larger in diameter than the rollers) and do not touch or scratch it. If you do, the scratches will turn up as marks on every paper that you print and will require that you replace the drum (not a cheap option) to fix it.
Examine the path that the paper takes through the printer. Clean all of the rollers (but on a toner printer, not the drum or rollers near the drum and watch out for the rollers after the drum because they may be hot). It may take some disassembly and/or contorting of your arm to get to some of the rollers. Access is not always easy. The most important rollers to clean are the ones which pick up the paper from the paper bin and transfer it into the printer. If these rollers are dirty or bad, they will cause consistent paper jams.
The rollers are made of either hard plastic or rubber. All of the rollers can be cleaned with water or rubbing alcohol. If the rubber rollers have deposits that you can't get off, you can use harsher cleaners but be careful because those cleaners can damage the plastic rollers and parts.
To clean a roller, wipe across the roller with a wet rag, rotate the roller, and wipe again. Do this until you have worked your way all the way around the roller. Look at the rag. If it has been blackened by the roller, move to a clean part of the rag and clean the roller again.
Once everything is clean on the inside, close it up and clean the outside. Wipe off the case and each of the buttons or knobs. If there are staples or paper clips sitting on it or wedged in the cracks, remove them and throw them away.
Other areas of the printer can be cleaned but to do so, you will have to either get training and special tools or leave it to a trained professional.
First, there are some general rules that apply to cleaning just about any electrical device. It is best to turn off the printer before cleaning it. Do not spray water or cleaner on or in the printer. Instead wet the rag with it and clean the printer with the rag.
Different types of printers require different cleaning methods. So if you can get your hands on cleaning instructions for your make and model of printer, do so and follow them. Unfortunately, many manufacturers only make that kind of information available to their licensed technicians. In that case, you are stuck with these instructions, so read on.
Open up your printer and take a look.
If you have an ink jet printer and there is an ink mess inside, clean it up with wet paper towels.
If you have a printer that uses toner either vacuum or blow it out. Some toner, especially color toner, can be harmful to you, so only use a vacuum with a micro-toner filter or blow and run. Figure out where the drum is (it is shiny and larger in diameter than the rollers) and do not touch or scratch it. If you do, the scratches will turn up as marks on every paper that you print and will require that you replace the drum (not a cheap option) to fix it.
Examine the path that the paper takes through the printer. Clean all of the rollers (but on a toner printer, not the drum or rollers near the drum and watch out for the rollers after the drum because they may be hot). It may take some disassembly and/or contorting of your arm to get to some of the rollers. Access is not always easy. The most important rollers to clean are the ones which pick up the paper from the paper bin and transfer it into the printer. If these rollers are dirty or bad, they will cause consistent paper jams.
The rollers are made of either hard plastic or rubber. All of the rollers can be cleaned with water or rubbing alcohol. If the rubber rollers have deposits that you can't get off, you can use harsher cleaners but be careful because those cleaners can damage the plastic rollers and parts.
To clean a roller, wipe across the roller with a wet rag, rotate the roller, and wipe again. Do this until you have worked your way all the way around the roller. Look at the rag. If it has been blackened by the roller, move to a clean part of the rag and clean the roller again.
Once everything is clean on the inside, close it up and clean the outside. Wipe off the case and each of the buttons or knobs. If there are staples or paper clips sitting on it or wedged in the cracks, remove them and throw them away.
Other areas of the printer can be cleaned but to do so, you will have to either get training and special tools or leave it to a trained professional.
How to Clean the Registry
In the beginning Windows' registry consisted of two files totalling around 5mb in size. Today it consists of at least 12 files with the Software file itself being 30mb or bigger in size. As the size of the registry has exploded, so has the trash and clutter in it. It may seem like a daunting task, but cleaning the registry properly can fix system problems, speed your computer up, and make it run more efficiently.
I have spent many years developing and refining thousands of procedures to do just that. I could share these methods of hunting down the trash with you and let you find them and delete them by hand, but if you were to sit down at your computer right now and work nonstop, you would still be busy with them a week from now when the next issue of Ray's Computer Tips arrives. By then your registry would have new clutter and you would have to start all over again.
To make registry cleaning easier on everyone, I wrote a program called RegVac Registry Cleaner (http://regvac.com/regvac.htm) to perform those procedures. It has been so successful that several companies have asked me to model their registry cleaners after RegVac and even more have copied processes that first debutted in RegVac.
The first place RegVac cleans is the HKEY_CLASSES_ROOT section (the Classes Vac in RegVac does this). This section contains settings for the classes of Windows. Think of a huge box full of snakes and you will get an idea of how complicated and interwoven it is. It is so complicated that many registry cleaners bypass it or simply perform surface scans of it. RegVac uses over a hundred processes to follow each tentacle of each class deep into this area and make sure that they abide by the rules.
Next RegVac validates the entries in 22 lists with 7 different methods (the FilesList Vac does this). This is a minor part of RegVac but the bulk of most other registry cleaners even though they usually do not clean all 22 lists.
Another part of RegVac, the Software Vac, which is unique to RegVac, finds old software sections in the registry and provides a way to remove that software's entire branch. Other registry cleaners only remove a few entries in this area often leaving huge portions of the registry that do nothing but take up space and get in the way.
Even more trash can be discovered in hundreds of stashes used to store data you will never use. Most registry cleaners do not even touch these. The Stash Vac lists these stashes and lets you go through and select which ones to empty out. Please use caution when using the Stash Vac because some of the items listed there may be important. For example, one folder in the Stash Vac lists places where data for international keyboards are stored. You probably will never use the data for Bulgarian keyboards, so you can remove it, but if you live in the US you may experience problems after removing the United States 101 keyboard. The items that you can safely remove are usually obvious.
Last but not least, when cleaning the registry, you should look for broken links to files on the computer (this is what the Bad Link Vac does). If a file is referenced in the registry but it does not exist on your hard drive, that is a good indicator that something is wrong. Many programmers start out writing a registry cleaner thinking all it has to do is check for these broken links and remove them. In fact, that is all many registry cleaners do.
Even though that is all they do, they often don't do it correctly. If you check the results of such scans, you will find out that many of the broken links are really good links. I spent several months refining this part of RegVac so that as far as I know it is 100% accurate. Despite this, please realize that some software enter broken links in the registry and require them to be there in order for them to run. RegVac skips the ones it knows about, but you still need to be careful with this part of RegVac.
RegVac has six more tools that clean even more areas: the Add/Remove Editor, the System Config Utility, the OpenWith Editor, the AutoComplete Editor, the Junk Keys Editor, and Registry Backup, Pack, and Restore.
Many of you already use RegVac but if you don't, you can downloaded a free 30 day trial of RegVac at http://regvac.com/regvacz.exe. For more information about RegVac Registry Cleaner go to http://regvac.com/regvac.htm. If you like RegVac, you can purchase it for only $29.95. All future updates are free.
Keep the Windows registry clean and running smoothly with RegVac Registry Cleaner.
I have spent many years developing and refining thousands of procedures to do just that. I could share these methods of hunting down the trash with you and let you find them and delete them by hand, but if you were to sit down at your computer right now and work nonstop, you would still be busy with them a week from now when the next issue of Ray's Computer Tips arrives. By then your registry would have new clutter and you would have to start all over again.
To make registry cleaning easier on everyone, I wrote a program called RegVac Registry Cleaner (http://regvac.com/regvac.htm) to perform those procedures. It has been so successful that several companies have asked me to model their registry cleaners after RegVac and even more have copied processes that first debutted in RegVac.
The first place RegVac cleans is the HKEY_CLASSES_ROOT section (the Classes Vac in RegVac does this). This section contains settings for the classes of Windows. Think of a huge box full of snakes and you will get an idea of how complicated and interwoven it is. It is so complicated that many registry cleaners bypass it or simply perform surface scans of it. RegVac uses over a hundred processes to follow each tentacle of each class deep into this area and make sure that they abide by the rules.
Next RegVac validates the entries in 22 lists with 7 different methods (the FilesList Vac does this). This is a minor part of RegVac but the bulk of most other registry cleaners even though they usually do not clean all 22 lists.
Another part of RegVac, the Software Vac, which is unique to RegVac, finds old software sections in the registry and provides a way to remove that software's entire branch. Other registry cleaners only remove a few entries in this area often leaving huge portions of the registry that do nothing but take up space and get in the way.
Even more trash can be discovered in hundreds of stashes used to store data you will never use. Most registry cleaners do not even touch these. The Stash Vac lists these stashes and lets you go through and select which ones to empty out. Please use caution when using the Stash Vac because some of the items listed there may be important. For example, one folder in the Stash Vac lists places where data for international keyboards are stored. You probably will never use the data for Bulgarian keyboards, so you can remove it, but if you live in the US you may experience problems after removing the United States 101 keyboard. The items that you can safely remove are usually obvious.
Last but not least, when cleaning the registry, you should look for broken links to files on the computer (this is what the Bad Link Vac does). If a file is referenced in the registry but it does not exist on your hard drive, that is a good indicator that something is wrong. Many programmers start out writing a registry cleaner thinking all it has to do is check for these broken links and remove them. In fact, that is all many registry cleaners do.
Even though that is all they do, they often don't do it correctly. If you check the results of such scans, you will find out that many of the broken links are really good links. I spent several months refining this part of RegVac so that as far as I know it is 100% accurate. Despite this, please realize that some software enter broken links in the registry and require them to be there in order for them to run. RegVac skips the ones it knows about, but you still need to be careful with this part of RegVac.
RegVac has six more tools that clean even more areas: the Add/Remove Editor, the System Config Utility, the OpenWith Editor, the AutoComplete Editor, the Junk Keys Editor, and Registry Backup, Pack, and Restore.
Many of you already use RegVac but if you don't, you can downloaded a free 30 day trial of RegVac at http://regvac.com/regvacz.exe. For more information about RegVac Registry Cleaner go to http://regvac.com/regvac.htm. If you like RegVac, you can purchase it for only $29.95. All future updates are free.
Keep the Windows registry clean and running smoothly with RegVac Registry Cleaner.
How To clean your Case
There is nothing wrong with leaving spills, dirt, and stains on your computer case. After all isn't that what the case is for, to protect the electronic components inside from spills and dirt? This is true, but there are still parts of the case that need to be cleaned and checked if you want your computer to live a long and prosperous life.
Unless you like looking at dirt everytime you look at your computer, you should go ahead and clean those spills, stains, and dust off of the case. You can do this with just about any cloth and cleaner. Do not use highly abrasive cleaners that might ruin or mar the surface and do not use solvents on plastic. A wet sponge will even work. Just make sure that the cleaner or any liquid does not seep into the inside through cracks and vents. If there is any possibility that you are going to get that messy, turn off and unplug the computer first and wait to turn it back on until any liquid has had a chance to fully dry.
After you have wiped off the outside, it is time for a little inspection. Look at the blades of the fan in the back of the computer. Also look at any vents. Is there dust there? Is there a lot of dust and grime caked on to it? If so, that is an indicator that the inside also needs to be cleaned (I will tell you how to do that in next week's article - How to Clean your Motherboard).
Some clean environments never have to have the inside cleaned. Some need it cleaned monthly. When I lived in Russia, even though I didn't notice it, the air was not clean. The fan on the computer would cake up with dirt and grime after about a month of use. And so I would have to clean the fan, vents, and inside monthly. If I had let it go for several months without cleaning, the fan would have stopped working and the computer would have overheated. Where I now live in the US, the air is clean and I have gone years without having to clean it. Again, the indicator of this is the blades of the fan and the vents. If they are dirty, they need to be cleaned.
You can do some of the cleaning from the outside. First, turn off the computer. Then get out the vacuum sweeper and using the hose, vacuum out the vents and the fan(s). If you have compressed air (you can purchase compressed air from your computer store), you may want to blow air in through the vents (or intake fan if you have one) to loosen the dust and suck it out using the vacuum. If there is still dust or dirt in the vents or on the blades of the fan, you can use a Q-tip to clean them.
If you do not have a vaccum, you can use compressed air alone. Always use short bursts to avoid moisture buildup. Start with the computer off and blow into every hole and vent. Then turn the computer on and blow everything except for the exhaust fan once again.
With the case clean, your computer will look nicer and with the fan and vents cleaned out it will breathe easier and run cooler.
Unless you like looking at dirt everytime you look at your computer, you should go ahead and clean those spills, stains, and dust off of the case. You can do this with just about any cloth and cleaner. Do not use highly abrasive cleaners that might ruin or mar the surface and do not use solvents on plastic. A wet sponge will even work. Just make sure that the cleaner or any liquid does not seep into the inside through cracks and vents. If there is any possibility that you are going to get that messy, turn off and unplug the computer first and wait to turn it back on until any liquid has had a chance to fully dry.
After you have wiped off the outside, it is time for a little inspection. Look at the blades of the fan in the back of the computer. Also look at any vents. Is there dust there? Is there a lot of dust and grime caked on to it? If so, that is an indicator that the inside also needs to be cleaned (I will tell you how to do that in next week's article - How to Clean your Motherboard).
Some clean environments never have to have the inside cleaned. Some need it cleaned monthly. When I lived in Russia, even though I didn't notice it, the air was not clean. The fan on the computer would cake up with dirt and grime after about a month of use. And so I would have to clean the fan, vents, and inside monthly. If I had let it go for several months without cleaning, the fan would have stopped working and the computer would have overheated. Where I now live in the US, the air is clean and I have gone years without having to clean it. Again, the indicator of this is the blades of the fan and the vents. If they are dirty, they need to be cleaned.
You can do some of the cleaning from the outside. First, turn off the computer. Then get out the vacuum sweeper and using the hose, vacuum out the vents and the fan(s). If you have compressed air (you can purchase compressed air from your computer store), you may want to blow air in through the vents (or intake fan if you have one) to loosen the dust and suck it out using the vacuum. If there is still dust or dirt in the vents or on the blades of the fan, you can use a Q-tip to clean them.
If you do not have a vaccum, you can use compressed air alone. Always use short bursts to avoid moisture buildup. Start with the computer off and blow into every hole and vent. Then turn the computer on and blow everything except for the exhaust fan once again.
With the case clean, your computer will look nicer and with the fan and vents cleaned out it will breathe easier and run cooler.
A Guide on RSS Tool
RSS is an abbreviation that has evolved into the following, depending on their versions:
• RDF Site Summary (also known as RSS 0.9; the first version of RSS)
• Rich Site Summary (also known as RSS 0.91; a prototype)
• Really Simple Syndication (also known as RSS 2.0)
Today, RSS stands for 'Really Simple Syndication', and it has the following 7 existing formats or versions:
• 0.90
• 0.91
• 0.92
• 0.93
• 0.94
• 1.0
• 2.0
RSS tools refer to a group of file formats that are designed to share headlines and other web content (this may be a summary or simply 1 to 2 lines of the article), links to the full versions of the content (the full article or post), and even file attachments such as multimedia files. All of these data is delivered in the form of an XML file (XML stands for eXtensible Markup Language), which has the following common names:
• RSS feed
• Webfeed
• RSS stream
• RSS channel
They are typically shown on web pages as an orange rectangle that usually has the letters XML or RSS in it.
RSS feeds can be used to deliver any kind of information. Some of these 'feeds' include:
• Blogs feed - each blog entry is summarized as a feed item. This makes blog posts easier to scan, enabling 'visitors' to zoom in on their items of interest.
• Article feed - this alerts readers whenever there are new articles and web contents available.
• Forum feed - this allows users to receive forum posts and latest discussion topics.
• Schedule feed - this allows users (such as schools, clubs, and other organizations) to broadcast events and announce schedule changes or meeting agendas.
• Discounts or Special feed - this is used to enable users (such as retail and online stores) to 'deliver' latest specials and discounted offers.
• Ego or News Monitoring - this enables users to receive 'filtered' headlines or news that are based on a specific phrase or keyword.
• Industry-specific feed - used by technical professionals in order to market, promote, or communicate with current (and prospective) customers and clients within their specific industries.
RSS feeds enable people to track numerous blogs and news sources at the same time. To produce an RSS feed, all you need is the content or the article that you want to publicize and a validated RSS text file. Once your text file is registered at various aggregators (or 'news readers'), any external site can then capture and display your RSS feed, automatically updating them whenever you update your RSS file.
RSS tools are useful for sites that add or modify their contents on a regular basis. They are especially used for 'web syndication' or activities that involve regular updates and/or publications, such as the following:
• News websites - as used by major news organizations such as Reuters, CNN, and the BBC.
• Marketing
• Bug reports
• Personal weblogs
There are many benefits to using RSS feeds. Aside from being a great supplemental communication method that streamlines the communication needs of various sectors, RSS tools and feeds can also have tremendous benefits in your business, particularly in the field of internet marketing.
RSS tools and feeds provide Internet users with a free (or cheap) and easy advertising or online marketing opportunity for their businesses. Below are some of the RSS features that can help make your internet marketing strategies more effective.
1. Ease in content distribution services. With RSS, your business can be captured and displayed by virtually any external site, giving you an easy way to 'spread out' and advertise them.
2. Ease in regular content updates. With RSS, web contents concerning your business can now be automatically updated on a daily (and even hourly) basis. Internet users will be able to experience 'real time' updates as information in your own file (such as new products and other business-related releases) is changed and modified simultaneously with that of the RSS feeds that people are subscribed to.
3. Custom-made content services. With RSS, visitors can have personalized content services, allowing them total control of the flow and type of information that they receive. Depending on their interests and needs, visitors can subscribe to only those contents that they are looking for (such as real estate or job listings).
4. Increase in (and targeted) traffic. With RSS, traffic will be directed to your site as readers of your content summary (or 1 to 2 lines of your article) who find them interesting are 'forced' to click on a link back to your site.
These are just several of the many things that you can do with RSS. The possibilities are endless, and they are all aimed at providing you with an effective internet marketing strategy for your business.
In the mean time, Good Luck on your journey to success…
OR if you would like to succeed immediately to create financial freedom working only 4 hours a week, check out www.secrets2internetfortunes.com.
AND for a Limited Time, you will also receive a FREE copy of a limited number of the amazing 60 page eBook “52 Highly Profitable Instant Online Business Ideas That You Can Steal As Your Own And Start Today On A Very Tight Budget!”, which is jam packed with so many ideas you can use to instantly create an automated income for life! That’s my GIFT to You as a way of saying thank you for reading my articles.
• RDF Site Summary (also known as RSS 0.9; the first version of RSS)
• Rich Site Summary (also known as RSS 0.91; a prototype)
• Really Simple Syndication (also known as RSS 2.0)
Today, RSS stands for 'Really Simple Syndication', and it has the following 7 existing formats or versions:
• 0.90
• 0.91
• 0.92
• 0.93
• 0.94
• 1.0
• 2.0
RSS tools refer to a group of file formats that are designed to share headlines and other web content (this may be a summary or simply 1 to 2 lines of the article), links to the full versions of the content (the full article or post), and even file attachments such as multimedia files. All of these data is delivered in the form of an XML file (XML stands for eXtensible Markup Language), which has the following common names:
• RSS feed
• Webfeed
• RSS stream
• RSS channel
They are typically shown on web pages as an orange rectangle that usually has the letters XML or RSS in it.
RSS feeds can be used to deliver any kind of information. Some of these 'feeds' include:
• Blogs feed - each blog entry is summarized as a feed item. This makes blog posts easier to scan, enabling 'visitors' to zoom in on their items of interest.
• Article feed - this alerts readers whenever there are new articles and web contents available.
• Forum feed - this allows users to receive forum posts and latest discussion topics.
• Schedule feed - this allows users (such as schools, clubs, and other organizations) to broadcast events and announce schedule changes or meeting agendas.
• Discounts or Special feed - this is used to enable users (such as retail and online stores) to 'deliver' latest specials and discounted offers.
• Ego or News Monitoring - this enables users to receive 'filtered' headlines or news that are based on a specific phrase or keyword.
• Industry-specific feed - used by technical professionals in order to market, promote, or communicate with current (and prospective) customers and clients within their specific industries.
RSS feeds enable people to track numerous blogs and news sources at the same time. To produce an RSS feed, all you need is the content or the article that you want to publicize and a validated RSS text file. Once your text file is registered at various aggregators (or 'news readers'), any external site can then capture and display your RSS feed, automatically updating them whenever you update your RSS file.
RSS tools are useful for sites that add or modify their contents on a regular basis. They are especially used for 'web syndication' or activities that involve regular updates and/or publications, such as the following:
• News websites - as used by major news organizations such as Reuters, CNN, and the BBC.
• Marketing
• Bug reports
• Personal weblogs
There are many benefits to using RSS feeds. Aside from being a great supplemental communication method that streamlines the communication needs of various sectors, RSS tools and feeds can also have tremendous benefits in your business, particularly in the field of internet marketing.
RSS tools and feeds provide Internet users with a free (or cheap) and easy advertising or online marketing opportunity for their businesses. Below are some of the RSS features that can help make your internet marketing strategies more effective.
1. Ease in content distribution services. With RSS, your business can be captured and displayed by virtually any external site, giving you an easy way to 'spread out' and advertise them.
2. Ease in regular content updates. With RSS, web contents concerning your business can now be automatically updated on a daily (and even hourly) basis. Internet users will be able to experience 'real time' updates as information in your own file (such as new products and other business-related releases) is changed and modified simultaneously with that of the RSS feeds that people are subscribed to.
3. Custom-made content services. With RSS, visitors can have personalized content services, allowing them total control of the flow and type of information that they receive. Depending on their interests and needs, visitors can subscribe to only those contents that they are looking for (such as real estate or job listings).
4. Increase in (and targeted) traffic. With RSS, traffic will be directed to your site as readers of your content summary (or 1 to 2 lines of your article) who find them interesting are 'forced' to click on a link back to your site.
These are just several of the many things that you can do with RSS. The possibilities are endless, and they are all aimed at providing you with an effective internet marketing strategy for your business.
In the mean time, Good Luck on your journey to success…
OR if you would like to succeed immediately to create financial freedom working only 4 hours a week, check out www.secrets2internetfortunes.com.
AND for a Limited Time, you will also receive a FREE copy of a limited number of the amazing 60 page eBook “52 Highly Profitable Instant Online Business Ideas That You Can Steal As Your Own And Start Today On A Very Tight Budget!”, which is jam packed with so many ideas you can use to instantly create an automated income for life! That’s my GIFT to You as a way of saying thank you for reading my articles.
A Guide to RSS Aggregators
One of the most popular features of Internet portals, websites, pages and even emails is a frame that features an organized list of news headlines and periodic updates from other web sources. Really Simple Syndication, formerly “Rich Site Summary” or simply, RSS makes this possible.
Most users visit a lot of websites whose content continually change, such as news sites, community organization or professional association information pages, medical websites, product support pages, and blogs. As Internet surfing became an intrinsic part of business and leisure, it became important to get rid of the very tedious task of repeatedly returning to each website to see updated content.
RSS easily distributes information from different websites to a wider number of Internet users. RSS aggregators are programs that use RSS to source these updates, and then organize those lists of headlines, content and notices for easy reading. It allows computers to automatically retrieve and read the content that users want, then track changes and personalize lists of headlines that interests them.
The specially made computer programs called “RSS aggregators” were created to automatically find and retrieve the RSS feeds of pre-selected internet sites on behalf of the user and organize the results accordingly. (RSS feeds and aggregators are also sometimes referred to as "RSS Channels" and "RSS Readers".)
The RSS aggregator is like a web browser for RSS content. HTML presents information directly to users, and RSS automatically lets computers communicate with one another. While users use browsers to surf the web then load and view each page of interest, RSS aggregators keeps track of changes to many websites. The titles or descriptions are links themselves and can be used to load the web page the user wants.
RSS starts with an original Web site that has content made available by the administrator. The website creates an RSS document and registers this content with an RSS publisher that will allow other websites to syndicate the documents. The Web site also produces an RSS feed, or channel, which is available together with all other resources or documents on the particular Web server. The website will register the feed as an RSS document, with a listed directory of appropriate RSS publishers.
An RSS feed is composed of website content listed from newest to oldest. Each item usually consists of a simple title describing the item along with a more complete description and a link to a web page with the actual content being described. In some instances, the short description or title line is the all the updated information that a user wants to read (for example, final games scores in sports, weblogs post, or stock updates). Therefore, it is not even necessary to have a web page associated with the content or update items listed -- sometimes all the needed information that users need would be in the titles and short summaries themselves.
The RSS content is located in a single file on a webpage in a manner not very different from typical web pages. The difference is that the information is written in the XML computer code for use by an RSS aggregator and not by a web user like a normal HTML page.
There are 2 main parts that are involved in RSS syndication, namely: the source end and the client end.
The client end of RSS publishing makes up part of the system that gathers and uses the RSS feed. For example, Mozilla FireFox browser is typically at the client end of the RSS transaction. A user’s desktop RSS aggregator program also belongs to the client end.
Once the URL of an RSS feed is known, a user can give that address to an RSS aggregator program and have the aggregator monitor the RSS feed for changes. Numerous RSS aggregators are already preconfigured with a ready list of RSS feed URLs for popular news or information websites that a user can simply choose from.
There are many RSS aggregators that can be used by all Internet users. Some can be accessed through the Internet, some are already incorporated into email applications, and others run as a standalone program inside the personal computer.
RSS feeds have evolved into many uses. Some uses gaining popularity are:
•For online store or retail establishments: Notification of new product arrivals
•For organization or association newsletters: title listings and notification of new issues, including email newsletters
•Weather Updates and other alerts of changing geographic conditions
•Database management: Notification of new items added, or new registered members to a club or interest group.
The uses of feeds will continue to grow, because RSS aggregators make access to any information that individual users like more convenient and fun.
In the mean time, Good Luck on your journey to success…
OR if you would like to succeed immediately to create financial freedom working only 4 hours a week, check out http://www.Secrets2InternetFortunes.com.
AND for a Limited Time, you will also receive a FREE copy of a limited number of the amazing 60 page eBook “52 Highly Profitable Instant Online Business Ideas That You Can Steal As Your Own And Start Today On A Very Tight Budget!”, which is jam packed with so many ideas you can use to instantly create an automated income for life! That’s my GIFT to You as a way of saying thank you for reading my articles.
Most users visit a lot of websites whose content continually change, such as news sites, community organization or professional association information pages, medical websites, product support pages, and blogs. As Internet surfing became an intrinsic part of business and leisure, it became important to get rid of the very tedious task of repeatedly returning to each website to see updated content.
RSS easily distributes information from different websites to a wider number of Internet users. RSS aggregators are programs that use RSS to source these updates, and then organize those lists of headlines, content and notices for easy reading. It allows computers to automatically retrieve and read the content that users want, then track changes and personalize lists of headlines that interests them.
The specially made computer programs called “RSS aggregators” were created to automatically find and retrieve the RSS feeds of pre-selected internet sites on behalf of the user and organize the results accordingly. (RSS feeds and aggregators are also sometimes referred to as "RSS Channels" and "RSS Readers".)
The RSS aggregator is like a web browser for RSS content. HTML presents information directly to users, and RSS automatically lets computers communicate with one another. While users use browsers to surf the web then load and view each page of interest, RSS aggregators keeps track of changes to many websites. The titles or descriptions are links themselves and can be used to load the web page the user wants.
RSS starts with an original Web site that has content made available by the administrator. The website creates an RSS document and registers this content with an RSS publisher that will allow other websites to syndicate the documents. The Web site also produces an RSS feed, or channel, which is available together with all other resources or documents on the particular Web server. The website will register the feed as an RSS document, with a listed directory of appropriate RSS publishers.
An RSS feed is composed of website content listed from newest to oldest. Each item usually consists of a simple title describing the item along with a more complete description and a link to a web page with the actual content being described. In some instances, the short description or title line is the all the updated information that a user wants to read (for example, final games scores in sports, weblogs post, or stock updates). Therefore, it is not even necessary to have a web page associated with the content or update items listed -- sometimes all the needed information that users need would be in the titles and short summaries themselves.
The RSS content is located in a single file on a webpage in a manner not very different from typical web pages. The difference is that the information is written in the XML computer code for use by an RSS aggregator and not by a web user like a normal HTML page.
There are 2 main parts that are involved in RSS syndication, namely: the source end and the client end.
The client end of RSS publishing makes up part of the system that gathers and uses the RSS feed. For example, Mozilla FireFox browser is typically at the client end of the RSS transaction. A user’s desktop RSS aggregator program also belongs to the client end.
Once the URL of an RSS feed is known, a user can give that address to an RSS aggregator program and have the aggregator monitor the RSS feed for changes. Numerous RSS aggregators are already preconfigured with a ready list of RSS feed URLs for popular news or information websites that a user can simply choose from.
There are many RSS aggregators that can be used by all Internet users. Some can be accessed through the Internet, some are already incorporated into email applications, and others run as a standalone program inside the personal computer.
RSS feeds have evolved into many uses. Some uses gaining popularity are:
•For online store or retail establishments: Notification of new product arrivals
•For organization or association newsletters: title listings and notification of new issues, including email newsletters
•Weather Updates and other alerts of changing geographic conditions
•Database management: Notification of new items added, or new registered members to a club or interest group.
The uses of feeds will continue to grow, because RSS aggregators make access to any information that individual users like more convenient and fun.
In the mean time, Good Luck on your journey to success…
OR if you would like to succeed immediately to create financial freedom working only 4 hours a week, check out http://www.Secrets2InternetFortunes.com.
AND for a Limited Time, you will also receive a FREE copy of a limited number of the amazing 60 page eBook “52 Highly Profitable Instant Online Business Ideas That You Can Steal As Your Own And Start Today On A Very Tight Budget!”, which is jam packed with so many ideas you can use to instantly create an automated income for life! That’s my GIFT to You as a way of saying thank you for reading my articles.
Web 2.0 And Why You Shouldn't Fake Reviews
The latest offering from Ramsay's Kitchen Nightmares aired on Channel 4 last night, followed the somewhat disastrous adventures of ex-boxer Mike and his wife Caron Ciminera as they struggled to run the Fish & Anchor, a restaurant in Lampeter, West Wales. Whilst the couple's arguing appeared to better the food they were originally sending out (a mix of jarred sauces and home cook book trophy dishes) they did let slip on a fantastically poor bit of black hat optimisation, which I hope made all white hat SEOs laugh out loud.
If there was one lesson to take away from the show, it would be - Don't fake reviews!
In order to gauged the feeling of the local community for the failing restaurant come sports bar, Ramsay conducted a search on Google for the Fish & Anchor, to which he was presented with a range of reviews, two of which were rather suspiciously from a character calling himself Michael or Mike Burns.
On the Wales portal of the BBC website Burns had posted "Well i don't get excited about food too often, and having dined in Rick Stein's, and Gordon Ramsay's,I think i have found a better restaurant in West Wales". On the SugarVine website he also posted "what a fantastic restaurant for couples, and families. it seems to have everything, the food has to be the best i have eaten (home or abroad) this place will go far". Other online reviews echoed what has already been said, but with the dire state of the restaurant, its food, its reputation and its perception from both the local community and Ramsay itself, would it not be right to question who was telling the truth?
The restaurateur confessed to posting the reviews, his rational pointing to stimulating custom, however with any reactive strategy it requires a degree of foresight - and I am not sure he really thought through the wider ramification of posting these "inaccurate" reviews.
Firstly, a warning must be expressed. For example, if someone finds your restaurant or hotel via a positive (fake) review and they have a bad experience, there is a chance that they will post a true review to assist fellow users and generally have a rant. The initial seeding of this true review has the potential to lead to an onslaught of further reviews from other visitors who might not have otherwise posted. Don't forget the saying "people don't lead... they follow".
But how can you manage your reviews and ultimately what your customers are saying about you? Well first and foremost, address the problem(s)!
You wouldn't put a sticking plaster on a gun shot wound, so why think that a positive review about the quality of your food or the softest of your sheets is going to counteract the adversities of your customer service?
The customer is king, a point stressed by Ramsay, and one that should ring true for any business, after all, without them, where would we be?
By rectifying or at least making plans to manage any failings within your business, regardless of its size, will be the first step in managing your online reputation, but this is an area I will not going into comprehensive detail for this post. Instead, I will offer some simply pointers as to how to harness online reviews for good.
Sites like Trip Advisor, which boasts over 10,000,000 user generated reviews of various hotels, holidays and restaurants is gaining increasing weighting as an resource for honest and unbiased review and via its system of community recommendation it really has the power to drive custom, and in many instances, divert customer - the key factor being positive, and consistent reviews.
But if you do run a successful hotel or restaurant and wish to harness these social spaces, but wish to do so in a more ethical way than that demonstrated in Kitchen Nightmares than why not encourage your diners of hotel guests to post a review after their stay.
When the customer is paying their bill or even booking their hotel room why not take their email address, or even ask them to submit their business card in return for entry into a monthly prize draw for a free meal in the restaurant?
In addition to building up a client database by collecting this data - for use in promotional mailings including notifying customers of events, promotional and the launch of a new menu - you can also harness it to stimulate online reviews by dropping your customers a short email after their stay / meal, which might look something like the following example...
"Good afternoon Simon, and thank you very much for your booking at the Leapfrogg Restaurant, we hope you had an enjoyable meal.
We pride ourselves on the quality of our food and our attentive staff however we're always striving to enhance and improve what we do, and as such we would appreciate you taking two minutes of your time to write a review for us at Trip Advisor (http://www.tripadvisor.com), a free travel guide and research website that allows users to post review and ratings.
Your comments are important to us, and will be used to improve the Leapfrogg restaurant.
Thank you very much for your time and we look forward to welcoming you again to the Leapfrogg restaurant in the near future.
Sincerely,
A Restaurateur
Leapfrogg restaurant
Brighton
Tel: 01273 669 450"
Of course, many of your requests will be ignored, but providing you are personal in your emails (a point we at Leapfrogg have mentioned previously in this blog) then you are more likely to get a response, and even if you only have a 5% success rate, this is still 5% of valuable customer feedback.
A point to which I will conclude this article is one which has stuck with me from London's SMX, and one that I will most certainly be repeating from here on out is that "Yesterday's news no longer wraps today's fish and chips". Online news and online content, including user generated reviews do not simply get binned like a newspaper at the end of the day, but they remain live, and can even appear within the search results for a brand keyword search... so isn't it worth paying attention to what your customers are saying?
If there was one lesson to take away from the show, it would be - Don't fake reviews!
In order to gauged the feeling of the local community for the failing restaurant come sports bar, Ramsay conducted a search on Google for the Fish & Anchor, to which he was presented with a range of reviews, two of which were rather suspiciously from a character calling himself Michael or Mike Burns.
On the Wales portal of the BBC website Burns had posted "Well i don't get excited about food too often, and having dined in Rick Stein's, and Gordon Ramsay's,I think i have found a better restaurant in West Wales". On the SugarVine website he also posted "what a fantastic restaurant for couples, and families. it seems to have everything, the food has to be the best i have eaten (home or abroad) this place will go far". Other online reviews echoed what has already been said, but with the dire state of the restaurant, its food, its reputation and its perception from both the local community and Ramsay itself, would it not be right to question who was telling the truth?
The restaurateur confessed to posting the reviews, his rational pointing to stimulating custom, however with any reactive strategy it requires a degree of foresight - and I am not sure he really thought through the wider ramification of posting these "inaccurate" reviews.
Firstly, a warning must be expressed. For example, if someone finds your restaurant or hotel via a positive (fake) review and they have a bad experience, there is a chance that they will post a true review to assist fellow users and generally have a rant. The initial seeding of this true review has the potential to lead to an onslaught of further reviews from other visitors who might not have otherwise posted. Don't forget the saying "people don't lead... they follow".
But how can you manage your reviews and ultimately what your customers are saying about you? Well first and foremost, address the problem(s)!
You wouldn't put a sticking plaster on a gun shot wound, so why think that a positive review about the quality of your food or the softest of your sheets is going to counteract the adversities of your customer service?
The customer is king, a point stressed by Ramsay, and one that should ring true for any business, after all, without them, where would we be?
By rectifying or at least making plans to manage any failings within your business, regardless of its size, will be the first step in managing your online reputation, but this is an area I will not going into comprehensive detail for this post. Instead, I will offer some simply pointers as to how to harness online reviews for good.
Sites like Trip Advisor, which boasts over 10,000,000 user generated reviews of various hotels, holidays and restaurants is gaining increasing weighting as an resource for honest and unbiased review and via its system of community recommendation it really has the power to drive custom, and in many instances, divert customer - the key factor being positive, and consistent reviews.
But if you do run a successful hotel or restaurant and wish to harness these social spaces, but wish to do so in a more ethical way than that demonstrated in Kitchen Nightmares than why not encourage your diners of hotel guests to post a review after their stay.
When the customer is paying their bill or even booking their hotel room why not take their email address, or even ask them to submit their business card in return for entry into a monthly prize draw for a free meal in the restaurant?
In addition to building up a client database by collecting this data - for use in promotional mailings including notifying customers of events, promotional and the launch of a new menu - you can also harness it to stimulate online reviews by dropping your customers a short email after their stay / meal, which might look something like the following example...
"Good afternoon Simon, and thank you very much for your booking at the Leapfrogg Restaurant, we hope you had an enjoyable meal.
We pride ourselves on the quality of our food and our attentive staff however we're always striving to enhance and improve what we do, and as such we would appreciate you taking two minutes of your time to write a review for us at Trip Advisor (http://www.tripadvisor.com), a free travel guide and research website that allows users to post review and ratings.
Your comments are important to us, and will be used to improve the Leapfrogg restaurant.
Thank you very much for your time and we look forward to welcoming you again to the Leapfrogg restaurant in the near future.
Sincerely,
A Restaurateur
Leapfrogg restaurant
Brighton
Tel: 01273 669 450"
Of course, many of your requests will be ignored, but providing you are personal in your emails (a point we at Leapfrogg have mentioned previously in this blog) then you are more likely to get a response, and even if you only have a 5% success rate, this is still 5% of valuable customer feedback.
A point to which I will conclude this article is one which has stuck with me from London's SMX, and one that I will most certainly be repeating from here on out is that "Yesterday's news no longer wraps today's fish and chips". Online news and online content, including user generated reviews do not simply get binned like a newspaper at the end of the day, but they remain live, and can even appear within the search results for a brand keyword search... so isn't it worth paying attention to what your customers are saying?
Internet And Business Online – The Act Of Interdependence
The best role of business online is that of interdependency. We’ve all heard the old saying, “No man is an island.” When it comes to online business this is especially true.
If a business owner who takes their business into the online world determines they will be self reliant and never accept the help of anyone then that individual will not be in business long enough to change their minds.
It is accepted fact that the greatest tool for long-term exposure to your website is through Search Engine Optimization (SEO). Without it potential customers can’t find you. It is unreasonable to expect that you can adequately develop a website without optimizing your website for the best possible search engine ranking.
Search engines also place a high value on sites that have links placed on existing sites. These ‘backlinks’ demonstrate to search engines that others trust your site. By placing your link on their website these other businesses indicate a trust and recommendation for your site.
In effect the two strategies listed above rely exclusively on what others can do for you when it comes to your online business.
Shirley Temple once proclaimed in her movie Rebecca of Sunnybrook Farm, “I’m very self-reliant.” American westerns are filled with lines dealing with pulling yourself up by your bootstraps and holding down the fort. Many of us have grown up to believe if we want something done right we have to do it ourselves.
This thinking is in opposition to the rules associated with an online business.
The online world can only exist because people share. Individuals share technology, but the also share links, reviews, blogs, forums and a wide range of other marketing strategies that find a commingling of interdependency.
In online business you are as dependent on others as they may be on you. Unlike the word ‘dependent’, the term interdependent indicates a mutual dependency. In other words you are depending on others to help provide links back to your site while they are equally dependent on you (or others) for the success of their business.
Have you really taken a proactive approach to networking? It’s possible you are reading this today and you’ve never considered asking someone else to place a link to your site on his or her online business site.
It can feel awkward depending on others to achieve online success especially if you’ve been lead to believe reliance on others is also a sign of imposing on their otherwise brilliant generosity.
I suppose it could be a deep-seated sense of pride that makes it hard to consider the need to ask others for help. However, the truth is depending on others is really what has made the Internet possible. The growth of this online world is comprised of a link of computers, networks and servers that are connected in a way that provides the maximum benefit for all.
Building an online business can feel a bit like trying to build a house of cards. Without the ability to rely on the other ‘cards’ around you it is virtually impossible to build.
Interdependence. This is the essence of online business.
If a business owner who takes their business into the online world determines they will be self reliant and never accept the help of anyone then that individual will not be in business long enough to change their minds.
It is accepted fact that the greatest tool for long-term exposure to your website is through Search Engine Optimization (SEO). Without it potential customers can’t find you. It is unreasonable to expect that you can adequately develop a website without optimizing your website for the best possible search engine ranking.
Search engines also place a high value on sites that have links placed on existing sites. These ‘backlinks’ demonstrate to search engines that others trust your site. By placing your link on their website these other businesses indicate a trust and recommendation for your site.
In effect the two strategies listed above rely exclusively on what others can do for you when it comes to your online business.
Shirley Temple once proclaimed in her movie Rebecca of Sunnybrook Farm, “I’m very self-reliant.” American westerns are filled with lines dealing with pulling yourself up by your bootstraps and holding down the fort. Many of us have grown up to believe if we want something done right we have to do it ourselves.
This thinking is in opposition to the rules associated with an online business.
The online world can only exist because people share. Individuals share technology, but the also share links, reviews, blogs, forums and a wide range of other marketing strategies that find a commingling of interdependency.
In online business you are as dependent on others as they may be on you. Unlike the word ‘dependent’, the term interdependent indicates a mutual dependency. In other words you are depending on others to help provide links back to your site while they are equally dependent on you (or others) for the success of their business.
Have you really taken a proactive approach to networking? It’s possible you are reading this today and you’ve never considered asking someone else to place a link to your site on his or her online business site.
It can feel awkward depending on others to achieve online success especially if you’ve been lead to believe reliance on others is also a sign of imposing on their otherwise brilliant generosity.
I suppose it could be a deep-seated sense of pride that makes it hard to consider the need to ask others for help. However, the truth is depending on others is really what has made the Internet possible. The growth of this online world is comprised of a link of computers, networks and servers that are connected in a way that provides the maximum benefit for all.
Building an online business can feel a bit like trying to build a house of cards. Without the ability to rely on the other ‘cards’ around you it is virtually impossible to build.
Interdependence. This is the essence of online business.
The Battle of the Browsers – The History and the Future of Internet Browsers
With Internet Explorer 8 now available, can Microsoft hope to retain market dominance over fierce open source rivals such as Mozilla's Firefox or the feature packed Opera web browser. Can history give us a clue to what the future of web browsers/browsing might hold? How did Netscape Navigator go from having a dominant 89.36% market share of all web browsers in 1996 and yet only 3.76% by mid 1999?
Let us take a journey that will begin long before even the intellectual conception of Internet Explorer, that will glance at its long defeated rivals, examine the current browsers available and will end with a prediction of what the future of browsing will offer us – and which browser(s) will still be around to offer it.
People often think that Internet Explorer has been the dominant web browser since the golden age of the internet began. Well for a very long time now it has indeed been the most popular browser and at times been almost totally unrivalled. This was mainly a result of it being packaged free with Microsoft Windows, in what some would later call a brutal monopolisation attempt by Microsoft. The last few years however have heralded the arrival of new, possibly superior browsers. Mozilla's Firefox has been particularly successful at chipping away at Explorers market dominance. So where did it all begin, and why were Microsoft ever allowed to have a hundred percent market dominance?
Origins
The truth is they never did have total dominance, but at times they have come very close. Microsoft actually entered the Browser Battle quite late on. Infact a man named Neil Larson is credited to be one of the originators of internet browsers, when in 1977 he created a program – The TRS-80 - that allowed browsing between “sites” via hypertext jumps. This was a DOS program and the basis of much to come. Slowly other browsers powered by DOS and inspired by the TRS 80 were developed. Unfortunately they were often constricted by the limitations of the still fairly young internet itself.
In 1988, Peter Scott and Earle Fogel created a simple, fast browser called Hytelnet, which by 1990 offered users instant logon and access to the online catalogues of over five thousand libraries around the world – an exhilarating taste of what the internet, and web browsers, would soon be able to offer.
In 1989 the original World Wide Web was born. Using a NeXTcube computer, Tim Berners-Lee created a web browser that would change how people used the internet forever. He called his browser the WorldWideWeb(http://www., which is still likely to sound familiar to internet users today. It was a windowed browser capable of displaying simple style sheet, capable of editing sites and able to download and open any file type supported by the NeXTcube.
In 1993 the first popular graphical browser was released. Its name was Mosaic and it was created by Marc Andreessen and Eric Bina. Mosaic could be run on both Unix, and very importantly, on the highly popular Microsoft Windows operating system (incidentally it could also be used on Amiga and Apple computers). It was the first browser on Windows that could display graphics/pictures on a page where there was also textual content. It is often cited as being responsible for triggering the internet boom due to it making the internet bearable for the masses. (It should be noted that the web browser Cello was the first browser to be used on Windows – but it was non graphical and made very little impact compared to Mosaic).
The Browser Wars - Netscape Navigator versus Internet Explorer
Mosaic's decline began almost as soon as Netscape Navigator was released (1994). Netscape Navigator was a browser created by Marc Andreessen, one of the men behind Mosaic and co-founder of Netscape Communications Corporation. Netscape was unrivalled in terms of features and usability at the time. For example, one major change from previous browsers was that it allowed surfers to see parts of a website before the whole site was downloaded. This meant that people did not have to wait for minutes simply to see if the site they were loading was the actual one the were after, whilst also allowing them to read information on the site as the rest of it downloaded. By 1996 Netscape had almost 90% market dominance, as shown below.
Market Share Comparisons of Netscape Navigator and Internet Explorer from 1996 to 1998
....................Netscape.......IE
October 1998..........64%.........32.2%
April 1998............70%.........22.7%
October 1997..........59.67%......15.13%
April 1997............81.13%......12.13%
October 1996..........80.45%......12.18%
April 1996............89.36%.......3.76%
In these two years Netscape clearly dominated the internet browser market, but a new browser named Internet Explorer was quickly gaining ground on it.
Microsoft released their own browser (ironically based on the earlier Mosaic browser which was created by one of the men now running Netscape), clearly worried about Netscape's dominance. It was not so much the worry that it would have a 100% market share of internet browsers on their Windows operating system, but more the worry that browsers would soon be capable of running all types programs on them. That would mean foregoing the need for an actual operating system, or at the most only a very basic one would be needed. This in turn would mean Netscape would soon be able to dictate terms to Microsoft, and Microsoft were not going to let that happen easily. Thus in August 1995, Internet Explorer was released.
By 1999 Internet explorer had captured an 89.03% market share, whilst Netscape was down to 10.47%. How could Internet Explorer make this much ground in just two years? Well this was down to two things really. The first, and by far the most important was that Microsoft bundled Internet Explorer in with every new copy of Windows, and as Windows was used by about 90% of the computer using population it clearly gave them a huge advantage. Internet Explorer had one other ace it held over Netscape – it was much better. Netscape Navigator was stagnant and had been for some time. The only new features it ever seemed to introduce were often perceived by the public as beneficial for Netscape's parent company rather than Netscape's user base. (i.e., features that would help it monopolise the market). Explorer, on the other hand, was given much attention by Microsoft. Regular updates and excellent usability plus a hundred million dollar investment would prove too much for Netscape Explorer.
2000 – 2005
These years were fairly quiet in the Battle of the Browsers. It seemed as if Internet Explorer had won the war and that nobody could even hope to compete with it. In 2002/2003 it had attained about 95% of the market share – about the time of IE 5/6. With over 1000 people working on it and millions of dollars being poured in, few people had the resources to compete. Then again, who wanted to compete? It was clearly a volatile market, and besides that everybody was content with Internet Explorer. Or were they? Some people saw faults with IE – security issues, incompatibility issues or simply bad programming. Not only that, it was being shoved down peoples throats. There was almost no competition to keep it in line or to turn to as an alternative. Something had to change. The only people with the ability and the power to compete with Microsoft took matters into their own hands.
Netscape was now supported by AOL. A few years prior, just after they had lost the Browser Wars to Microsoft, they had released the coding for Netscape into the public domain. This meant anybody could develop their own browser using the Netscape skeleton. And people did. Epiphany, Galeon and Camino, amongst others, were born out of Netscape's ashes. However the two most popular newcomers were called Mozilla and Firefox.
Mozilla was originally an open sourced project aimed to improve the Netscape browser. Eventually it was released as Netscape Navigator 7 and then 8. Later it was released as Mozilla 1.0.
Mozilla was almost an early version on another open source browser, Firefox. With it being an open source the public were able to contribute to it - adding in what features it needed, the programming it required and the support it deserved. The problems people saw in Internet Explorer were being fixed by members of the open sourced browser community via Firefox. For instance, the many security issues IE 6 had were almost entirely fixed in the very first release of Firefox. Microsoft had another fight on their hands.
2005 – Present
Firefox was the browser that grew and grew in these years. Every year capturing an even larger market share percentage than before. More user friendly than most of its rivals along with high security levels and arguably more intelligent programming helped its popularity. With such a large programming community behind it, updates have always been regular and add on programs/features are often released. It prides itself on being the peoples browser. It currently has a 28.38% market share.
Apple computers have had their own browser since the mid 1990's – Safari - complete with its own problems, such as (until recently) the inability to run Java scripts. However most Apple users seemed happy with it and a version capable of running on Windows has been released. It has had no major competitor on Apple Macs, and as such has largely been out of the Browser Wars. It currently holds a 2.54% market share and is slowly increasing.
Internet Explorer's market share has dropped from over 90% to around 75%, and is falling. It will be interesting to see what Microsoft will attempt to regain such a high market share.
Opera currently holds 1.07%.
Mozilla itself only has a 0.6% market share these days.
The Future of Web Browsing
Web browsers come and go. It is the nature of technology (if such a term can be used), to supplant inferior software in very short periods of time. It is almost impossible for a single company to stay ahead of the competition for long. Microsoft have the advantage of being able to release IE with any Windows using PC. That covers over 90% of the market. They also have the advantage of unprecedented resources. They can compete how they wish for as long as they wish. So there is no counting IE out of the future of web browsing.
Safari is in a similar position, being easily the most popular Mac web browser. Its long term survival is dependant upon Apple and the sale of their computers.
These are the only two browsers that are almost guaranteed another five years of life, at least. Firefox may seem like another candidate, but the public is fickle, and one bad release, or if it seriously lags behind the new Internet Explorer 8 for long, could easily see its popularity quickly descend into virtual oblivion.
However, it seems likely community driven browsers, such as Mozilla and Firefox, will be the only types of browser capable of competing with the wealthy internet arm of Microsoft in the near future.
As for web browsing itself, will it change any time soon? Well it already has for some online communities. For example, if you want to buy clothes you could try entering an online 'world' creating an online virtual You to go from 'shop to shop' with, looking at products and trying/buying what you see. Some 'worlds' allow you to recreate yourself accurately including weight and height and then try on things apparel such as jeans to give you an idea of how you would look in that particular item.
Will 'worlds' like this destroy normal web browsers such as IE ? - It seems unlikely. Traditional web browsers provide such freedom and ease of access that it is hard to see any other alternative taking over. However they are part of the new, 'thinking out of the box' wave of alternatives that some people will find attractive, and really who knows what the future will bring.
Let us take a journey that will begin long before even the intellectual conception of Internet Explorer, that will glance at its long defeated rivals, examine the current browsers available and will end with a prediction of what the future of browsing will offer us – and which browser(s) will still be around to offer it.
People often think that Internet Explorer has been the dominant web browser since the golden age of the internet began. Well for a very long time now it has indeed been the most popular browser and at times been almost totally unrivalled. This was mainly a result of it being packaged free with Microsoft Windows, in what some would later call a brutal monopolisation attempt by Microsoft. The last few years however have heralded the arrival of new, possibly superior browsers. Mozilla's Firefox has been particularly successful at chipping away at Explorers market dominance. So where did it all begin, and why were Microsoft ever allowed to have a hundred percent market dominance?
Origins
The truth is they never did have total dominance, but at times they have come very close. Microsoft actually entered the Browser Battle quite late on. Infact a man named Neil Larson is credited to be one of the originators of internet browsers, when in 1977 he created a program – The TRS-80 - that allowed browsing between “sites” via hypertext jumps. This was a DOS program and the basis of much to come. Slowly other browsers powered by DOS and inspired by the TRS 80 were developed. Unfortunately they were often constricted by the limitations of the still fairly young internet itself.
In 1988, Peter Scott and Earle Fogel created a simple, fast browser called Hytelnet, which by 1990 offered users instant logon and access to the online catalogues of over five thousand libraries around the world – an exhilarating taste of what the internet, and web browsers, would soon be able to offer.
In 1989 the original World Wide Web was born. Using a NeXTcube computer, Tim Berners-Lee created a web browser that would change how people used the internet forever. He called his browser the WorldWideWeb(http://www., which is still likely to sound familiar to internet users today. It was a windowed browser capable of displaying simple style sheet, capable of editing sites and able to download and open any file type supported by the NeXTcube.
In 1993 the first popular graphical browser was released. Its name was Mosaic and it was created by Marc Andreessen and Eric Bina. Mosaic could be run on both Unix, and very importantly, on the highly popular Microsoft Windows operating system (incidentally it could also be used on Amiga and Apple computers). It was the first browser on Windows that could display graphics/pictures on a page where there was also textual content. It is often cited as being responsible for triggering the internet boom due to it making the internet bearable for the masses. (It should be noted that the web browser Cello was the first browser to be used on Windows – but it was non graphical and made very little impact compared to Mosaic).
The Browser Wars - Netscape Navigator versus Internet Explorer
Mosaic's decline began almost as soon as Netscape Navigator was released (1994). Netscape Navigator was a browser created by Marc Andreessen, one of the men behind Mosaic and co-founder of Netscape Communications Corporation. Netscape was unrivalled in terms of features and usability at the time. For example, one major change from previous browsers was that it allowed surfers to see parts of a website before the whole site was downloaded. This meant that people did not have to wait for minutes simply to see if the site they were loading was the actual one the were after, whilst also allowing them to read information on the site as the rest of it downloaded. By 1996 Netscape had almost 90% market dominance, as shown below.
Market Share Comparisons of Netscape Navigator and Internet Explorer from 1996 to 1998
....................Netscape.......IE
October 1998..........64%.........32.2%
April 1998............70%.........22.7%
October 1997..........59.67%......15.13%
April 1997............81.13%......12.13%
October 1996..........80.45%......12.18%
April 1996............89.36%.......3.76%
In these two years Netscape clearly dominated the internet browser market, but a new browser named Internet Explorer was quickly gaining ground on it.
Microsoft released their own browser (ironically based on the earlier Mosaic browser which was created by one of the men now running Netscape), clearly worried about Netscape's dominance. It was not so much the worry that it would have a 100% market share of internet browsers on their Windows operating system, but more the worry that browsers would soon be capable of running all types programs on them. That would mean foregoing the need for an actual operating system, or at the most only a very basic one would be needed. This in turn would mean Netscape would soon be able to dictate terms to Microsoft, and Microsoft were not going to let that happen easily. Thus in August 1995, Internet Explorer was released.
By 1999 Internet explorer had captured an 89.03% market share, whilst Netscape was down to 10.47%. How could Internet Explorer make this much ground in just two years? Well this was down to two things really. The first, and by far the most important was that Microsoft bundled Internet Explorer in with every new copy of Windows, and as Windows was used by about 90% of the computer using population it clearly gave them a huge advantage. Internet Explorer had one other ace it held over Netscape – it was much better. Netscape Navigator was stagnant and had been for some time. The only new features it ever seemed to introduce were often perceived by the public as beneficial for Netscape's parent company rather than Netscape's user base. (i.e., features that would help it monopolise the market). Explorer, on the other hand, was given much attention by Microsoft. Regular updates and excellent usability plus a hundred million dollar investment would prove too much for Netscape Explorer.
2000 – 2005
These years were fairly quiet in the Battle of the Browsers. It seemed as if Internet Explorer had won the war and that nobody could even hope to compete with it. In 2002/2003 it had attained about 95% of the market share – about the time of IE 5/6. With over 1000 people working on it and millions of dollars being poured in, few people had the resources to compete. Then again, who wanted to compete? It was clearly a volatile market, and besides that everybody was content with Internet Explorer. Or were they? Some people saw faults with IE – security issues, incompatibility issues or simply bad programming. Not only that, it was being shoved down peoples throats. There was almost no competition to keep it in line or to turn to as an alternative. Something had to change. The only people with the ability and the power to compete with Microsoft took matters into their own hands.
Netscape was now supported by AOL. A few years prior, just after they had lost the Browser Wars to Microsoft, they had released the coding for Netscape into the public domain. This meant anybody could develop their own browser using the Netscape skeleton. And people did. Epiphany, Galeon and Camino, amongst others, were born out of Netscape's ashes. However the two most popular newcomers were called Mozilla and Firefox.
Mozilla was originally an open sourced project aimed to improve the Netscape browser. Eventually it was released as Netscape Navigator 7 and then 8. Later it was released as Mozilla 1.0.
Mozilla was almost an early version on another open source browser, Firefox. With it being an open source the public were able to contribute to it - adding in what features it needed, the programming it required and the support it deserved. The problems people saw in Internet Explorer were being fixed by members of the open sourced browser community via Firefox. For instance, the many security issues IE 6 had were almost entirely fixed in the very first release of Firefox. Microsoft had another fight on their hands.
2005 – Present
Firefox was the browser that grew and grew in these years. Every year capturing an even larger market share percentage than before. More user friendly than most of its rivals along with high security levels and arguably more intelligent programming helped its popularity. With such a large programming community behind it, updates have always been regular and add on programs/features are often released. It prides itself on being the peoples browser. It currently has a 28.38% market share.
Apple computers have had their own browser since the mid 1990's – Safari - complete with its own problems, such as (until recently) the inability to run Java scripts. However most Apple users seemed happy with it and a version capable of running on Windows has been released. It has had no major competitor on Apple Macs, and as such has largely been out of the Browser Wars. It currently holds a 2.54% market share and is slowly increasing.
Internet Explorer's market share has dropped from over 90% to around 75%, and is falling. It will be interesting to see what Microsoft will attempt to regain such a high market share.
Opera currently holds 1.07%.
Mozilla itself only has a 0.6% market share these days.
The Future of Web Browsing
Web browsers come and go. It is the nature of technology (if such a term can be used), to supplant inferior software in very short periods of time. It is almost impossible for a single company to stay ahead of the competition for long. Microsoft have the advantage of being able to release IE with any Windows using PC. That covers over 90% of the market. They also have the advantage of unprecedented resources. They can compete how they wish for as long as they wish. So there is no counting IE out of the future of web browsing.
Safari is in a similar position, being easily the most popular Mac web browser. Its long term survival is dependant upon Apple and the sale of their computers.
These are the only two browsers that are almost guaranteed another five years of life, at least. Firefox may seem like another candidate, but the public is fickle, and one bad release, or if it seriously lags behind the new Internet Explorer 8 for long, could easily see its popularity quickly descend into virtual oblivion.
However, it seems likely community driven browsers, such as Mozilla and Firefox, will be the only types of browser capable of competing with the wealthy internet arm of Microsoft in the near future.
As for web browsing itself, will it change any time soon? Well it already has for some online communities. For example, if you want to buy clothes you could try entering an online 'world' creating an online virtual You to go from 'shop to shop' with, looking at products and trying/buying what you see. Some 'worlds' allow you to recreate yourself accurately including weight and height and then try on things apparel such as jeans to give you an idea of how you would look in that particular item.
Will 'worlds' like this destroy normal web browsers such as IE ? - It seems unlikely. Traditional web browsers provide such freedom and ease of access that it is hard to see any other alternative taking over. However they are part of the new, 'thinking out of the box' wave of alternatives that some people will find attractive, and really who knows what the future will bring.
Friday, September 26, 2008
How to write Killer Classified Ad Copy
I'll never forget what my accountant said five years ago when he saw the ad I wrote for my services: "How many scotches did you drink before you wrote this?"
He was kidding about the scotch. But he just couldn't believe anyone in their right mind would write such a bold and outrageous ad for their own writing, consulting and speaking services, as I had.
Well, I spent $300 on that ad -- $200 to run it in a local trade association directory, and $100 to have it reprinted as a flyer.
The following year, that $300 ad turned into $12,341 in new business for me. And $12,341 was just a tiny fraction of my total business that year.
Why did I make so much money myself while there were so many thousands of "starving writers" in the world? The answer may surprise you. You see, it's not because I'm a better writer. It's not my schooling. Not my resume. Not any talent I was born with.
It's all because I learned how to write "killer copy."
How do you write killer copy?
You start your killer copy with an emotion-packed opening statement that will get the attention of your reader. This opening statement may be:
* a headline
* an opening sentence
* a subject line on an email
* the header on a Web page
... or for that matter, the opening words in a telemarketing script, radio commercial, or TV spot. What's important is that you understand - your first words count for everything - because you must captivate peoples' imagination with those words in order to keep their attention.
Here are examples of opening statements from actual successful marketing pieces:
a) "Take the luxury vacation of your dreams at a reduced cost because of this special offer" (from a travel agency's letter to business owners.)
b) "How to stop overwhelm before it stops you" (from a personal coach's ad aimed at stressed-out overachievers)
c) "Why almost every financial statement in family court may not disclose the full net worth of the opposing spouse" (from an investigator's sales letter to divorce lawyers.)
Then, after your emotion-packed opening statement, you just
a) Make a promise
b) Back it up with convincing proof and
c) Ask for action
Let's look at how you do each of those three techniques.
1. Make a promise. The letter about luxury vacations starts with these words:
"Imagine taking your winter vacation knowing you aren't spending a penny more than you have to - secure that you have a team of travel experts making sure every little detail of your vacation goes smoothly. "Here's how you can have that vacation right now: Take advantage of an unusual promotion our company is doing. Let me explain."
Pretty exciting, right? Even if you don't think so, the people who got the letter did - because the letter produced an amazing $5 million in sales for the travel agency.
2. Back it up with convincing proof. The personal coach's ad for stressed-out overachievers, the one that begins "How to stop overwhelm before it stops you," contains this proof:
* 3 case studies,
* 3 testimonials,
* detailed credentials of the coach
* and a money-back guarantee.
Despite its stunningly bold claims, the ad comes across as very believable and has generated a record-breaking parade of new clients.
3. Ask for action. The investigator's sales letter to divorce lawyers, beginning "Why almost every financial statement in family court may not disclose the full net worth of the opposing spouse," ends this way:
"I would like to meet with you at no charge to show you how I can be of service to you and your clients in future family law cases.
"Please call me at your convenience so we can set up a meeting to discuss further how I can assist your clients recover their fair share of assets. Call me directly at xxx - xxx-xxxx."
Killer copy always asks for action in the most powerful way possible. Notice how the above words spell out exactly what to do, and even make a big promise - that the lawyer reading the letter will recover more money in court for their clients (and, therefore, get more money themselves).
As you can see, a few words of killer copy can lead to massive amounts of money. In fact, many people say writing killer copy is the single most valuable money-making skill in the world.
And recently, writing copy was named as one of the top 10 emerging professions for the new century.
It doesn't surprise me. In the age of the Internet, the old style of advertising copy -- saying something clever, and hoping people remember - just doesn't cut it anymore.
Besides, these days, with business-to-business advertising growing so fast, the traditional advertising industry is feeling a lot of pressure for ads that really produce results. Why? Because, old-style advertising that entertains, but does not sell, is not cost-effective enough for many companies in today's hyper-competitive market.
Recently I heard from my former accountant. (A few years ago, he left accounting to start a new business.)
He asked me if I wouldn't mind sharing some ideas on how he could write killer copy for his own business.
I said sure. And now he's on his way to doing the same thing that I do, for himself.
Funny thing about the conversation we had the other day. Unlike the conversation we had back in 1995, he didn't kid me about drinking scotch, or anything else. Maybe he finally realized that when it comes to increasing your income, killer copy is serious business.
I hope this helps in your future marketing decisions.
Are Keywords Destroying the Flow of Your SEO Copy?
With all the shuffling that’s been seen in the search engine world within the last year, the issue of obvious optimizing has become a hot button. The current line of thinking is that most engines (especially Google) are on the lookout for sites that purposely make an effort to optimize their pages in order to get high rankings. While this theory has not been proven, I agree that obvious optimization is not a good thing. Not exclusively because of what Google might think, but because of what your site visitors might think.
When a Web site is created with the intent of having it ranked highly, one thing often happens. The focus gets placed solely on the optimization and is taken almost completely away from the visitor. This leaves your site in a dangerous state of unbalance. Let’s take a look at some examples.
New Orleans Web Design
Our New Orleans Web design firm offers a high level of creativity to businesses located in the general area. Our New Orleans Web design styles are never made from templates. Each New Orleans Web design is a custom creation just for your site.
I can’t count how many times I’ve visited Web design sites that were targeting local audiences and found copy similar to this example. Forget for a moment that this copy is completely “me, us, we, our” centered, and let me ask you a question.
If someone asked you what your company did would you say, “Web design” or “New Orleans Web design”? Yes, I know the keyphrase is “New Orleans Web design,” but using that phrase interchangeably with “Web design” shatters the flow of natural language. Breaking up that phrase will help you retain your appeal to the engines and your site visitors. It will also keep you from appearing to be over optimized.
You’ll also want to vary your terms to avoid absolutely bombarding the reader (and the engines) with the same keyphrases. That *may* mean the need for longer copy *if* your target audience is one that would respond well to longer copy.
Try this instead:
Progressive, creative, upbeat. Those are phrases that best describe many online businesses based in New Orleans. Web design for your organization should match your style. Never created from templates, the site designs you’ll receive will be truly reflective of your corporate personality. Because we work exclusively with companies located in or near New Orleans, Web designs retain that Big Easy feel.
See the difference? By breaking the phrase up, you work with the flow of natural language instead of against it. To your site visitors and the engines, it appears the phrase is just part of a written conversation instead of something that has been purposely (and carelessly) tossed in for the sole benefit of higher rankings.
So, is the flow of your current copy destroyed by keywords? Are you scaring off both the engines and your visitors? One quick check can help you decide. Read your copy out loud. (Or better yet, have someone else read your copy out loud.) Does it sound odd? Does reading it feel forced or stiff? Would the sentences you’ve written in your copy seem out of place in the course of a verbal conversation with someone? If you answered “yes” to any or all of these questions, you might better take a closer look at your Web page.
Pay-Per-Click Advertising Still The Only Alternative?
Is Pay-Per-Click The Only Way to Get Traffic?
Not long ago, I relied on pay-per-click advertising to sell my products. It was very effective then because the bidding wars that have rocketed the cost of campaigns hadn't happened.
When I came across it, I decided to test it out by making a comparison test with 2 other popular pay-per-click search engines.
In addition to the steep learning curve, it can also be expensive and psychologically damaging, as shafts of regret accompany a sense of having taken oneself for a ride by the over-liberal use of broad keywords. Yes one gets a lot of clicks, but sales do depend on whether the attracted traffic is targeted to the product.
Yes, pay-per-click is a step ahead of blind blanket advertising, but the rising costs force busy web marketers to consider other ideas too. At least, that's my view. Especially when there are alternatives that have ditched keywords in favor of targeted traffic from a network of sites.
It is a form of advertising known as "contextual advertising". My ads were shown on a network of sites instead of as the result of queries on a search engine. I spent $200 on each campaign to promote my e book 'Cash From Your Camera' (http://www.cashfromyourcamera.com)
This is what happened....
First, for the Google traffic, my average cost per click was 45 cents for the range of different keywords I was bidding on. I received a total of 449 visitors and 1 order. I also received 20 sign-ups to my newsletter providing a sign-up conversion rate of around 4.4% and ROI of 43%
Kanoodles's traffic was disappointing although much cheaper. I actually received 1523 visitors for my $200 investment. This works out at less than 8 cents a visitor for the same keywords. But the campaign resulted in zero sales an only 2 sign-ups to my newsletter...not good!
Have Traffic was the real surprise package.
I received 1,000 visitors for my $200 and actually received 3 sales and 46 subscribers to my newsletter. The actual return on my investment was a 135% plus I received 46 leads with which to follow-up.
Only one of my three campaigns even broke even and that one only earned 135% ROI. I obviously need to optimize everything a bit better and then I could at least get a profitable return from both Google and Have Traffic. It really looks like Kanoodle is a bust no matter what I do. It's a shame. In the distant past, I could count on decent traffic from them.
I guess it's possible that the results may have been different if I had used different keywords for the campaigns
But overall, this test shows that it is still possible to find cost effective pay-per-click advertising. You just have to look harder (sometimes at unexpected sources) and optimize your ad copy quite a bit more than was necessary in the past for even solid known good sources of traffic like Google.
For those of you who don't know what an FFA site is, it's basically a website where you can post a link/add to your website for free. Generally it is
If you are in Internet marketing or have been reading the ads all over the Internet about how to make money from your website you can't have missed all the talk of AdSense. This is one of Google's main revenue generators and over the few years it has been around has made quite a few early adopters a lot of money.
Google makes a percentage of the cost of the ads and the website owner where the ads show up makes the remaining percentage. The AdSense ads are actually the ads placed through Google's AdWords Pay Per Click (PPC) advertising program.
Unfortunately as with all good things it seems, the money making potential seems to have diminished for the majority of those trying to make a go of AdSense as a viable money maker. That is not to say you can't make money off the AdSense program, it's just not as easy as it apparently was. Unfortunately I was not one of those who made good money off AdSense ads.
Regardless of all the ads promoting really big money from AdSense and the fact that there are still people collecting big profits from it, let's look at it through the eyes of someone just getting into the program in earnest. Someone like many of us that do not have a large source of traffic, or maybe even no traffic to sites we want to add AdSense to. In many cases we might have sites made specifically to be monetized with AdSense. Is it worthwhile to have sites specifically designed to make its income from AdSense ads? I say sites because it is not logical to think someone with a site that does not yet have a huge amount of traffic to believe they can make lots of money from a single site with AdSense on it.
Not going into details, the Google AdSense program is where a website owner has joined the AdSense program and allows Google to place AdSense ads on their website. When a visitor to the website clicks on an AdSense ad the website owner makes a few cents to many dollars from that click. How much you make is dependent on several factors such as the market the ad is trying to capture clicks from, the efficiency of the ad, the keywords the ad is focusing on and other factors. Certain types of ads almost always pay more per click than others. Insurance, loans, and finance ads pay a lot more than an ad for garden tools or gift baskets or paper plates, etc. would pay.
Real Life Example
I decided to give AdSense a try and see if I could make an average of $5 a day from a site designed to be monetized with AdSense ads. The sites are essentially sites with articles on them based on the theme of the site. I wrote some of the articles but purchased most of them. Articles to be added to the sites in the future will be mostly purchased due to lack of time to write articles myself. They are the content of the sites. The sites are mostly written in html, although I do have a few that are php coded sites.
On the pages with the articles are the AdSense ads, usually three blocks of ads on a page. The sites are small with most being about nine to 15 pages total. Adding articles on a regular basis will slowly build up the sites over time which is what the search engines want to see. I started with twenty new AdSense sites and three older blog sites I already had, plus two new portal sites that had no traffic going to them. All sites were monetized with AdSense.
The AdSense sites cost nothing, but the few articles on each site cost about eight dollars each. Articles can cost from about twenty-five cents to fifteen dollars or more depending on the source and quality. The lower cost articles require considerable rewriting so as not to cause your article to be considered a duplicate article and incur a so-called duplicate content penalty.
Allowing for placing five articles a month on a site plus some miscellaneous costs like hosting, domain name, software, and potential maintenance costs, a fifty dollar monthly cost per site is incurred. Yes you could write all or most of the articles yourself, but that is not practical if you have many sites and is very time consuming. So I am discounting that solution as impractical if you have many sites. So to break even on these types of AdSense sites each site needs to make about $50 a month. That’s an average of $1.70 a day.
A measly $1.70 a day, that should be easy for a site to make. Maybe it is, but it is heavily dependent on the traffic to the site and the corresponding clicks on the AdSense ads that result from it. To put things in perspective, look at the results of my twenty AdSense sites, three blogs, and two portal sites. All sites except the three older sites have been up slightly over three months. I started getting a few links to each site just this past month.
Real Life Terrible Results
Only last month did I start getting links to any of the sites. I am averaging about $1 a day from all twenty-five sites together. That’s about $25 a month total, far less than break even cost. I just checked today and have made $50.55 for this current month, month four for most sites. That's about one twenty-fifth of what I need to break even for the sites. Half the money came from the twenty AdSense sites, with the rest from the other five sites. There are still two more days left in this month.
I believe the results will continue to improve as long as I add articles and get links to the sites. It is a long way to go until the sites break even, if they ever do, so I am not holding my breath. Although these results are terrible, in my opinion, it must be mentioned that I am doing this part-time and only recently has there been an effort to get links to the sites. If it had been a full-time effort (and it could easily have been) then the results would seem even worse. I have totally ignored the effort (which has been considerable) in getting the sites up and working properly, correcting and adding the articles and revising the links for each new article I added to the site.
I do have software that would easily generate such sites, but decided not to use it due to leaving footprints and having the sites considered spam sites by Google or the other two top search engines. From the looks of it right now it's too early to make an accurate judgment as to whether the sites will be worthwhile. I tend to think the effort is too great the way my sites are set up now and the cost of the articles too high to make a decent long term profit. I figure I need to revise how the articles are added and probably get the cost of the articles down a lot more, to less than half what I am paying now to have a fair chance to break even, let along make a profit.
Is AdSense Worthwhile for Beginners?
So the question, can beginners make money with AdSense sites cannot be answered yet with any accuracy from my results so far. On the surface it appears the answer is no, not if following my route. Only if extraordinary amounts of traffic can be obtained does it look like my sites will make any decent money from AdSense. Probably another, a better approach, will be necessary and a lot more pages with AdSense ads on it will be required to be able to make any significant money. I suspect I will need at least 50 to 100, or more, articles per site to have a fair chance of creating a small part-time equivalent income from the sites.
If you consider an average cost of six dollars for an article, and that is a very low cost for a new article, and still the same five articles a month, with just half the estimated ten dollars monthly miscellaneous costs being only five dollars, the thirty-five dollar monthly cost per site still is difficult to conceive making even that much from the poor results experienced so far. Only time will tell whether the effort will be worthwhile.
I am already changing my html sites so they will be easier and faster to add the new articles. Unfortunately that may cause me to effectively start over with my AdSense earnings since the links will be different and any pages already indexed will have to be re-indexed again since I am changing the sites little by little to php sites. I did something similar several months ago to a single larger site and even months later over 500 of those original pages were still indexed even though they had been off the site for many months.
If you agree it's difficult for a beginner to make money with AdSense or if you have made a worthwhile AdSense profit in a short time period please enter your opinion on www.cackel.com if you would like to share your success or failure. I would like to see other views on this topic, especially those who have made a decent return on non-directory type AdSense sites within a reasonably short period of time.
Google makes a percentage of the cost of the ads and the website owner where the ads show up makes the remaining percentage. The AdSense ads are actually the ads placed through Google's AdWords Pay Per Click (PPC) advertising program.
Unfortunately as with all good things it seems, the money making potential seems to have diminished for the majority of those trying to make a go of AdSense as a viable money maker. That is not to say you can't make money off the AdSense program, it's just not as easy as it apparently was. Unfortunately I was not one of those who made good money off AdSense ads.
Regardless of all the ads promoting really big money from AdSense and the fact that there are still people collecting big profits from it, let's look at it through the eyes of someone just getting into the program in earnest. Someone like many of us that do not have a large source of traffic, or maybe even no traffic to sites we want to add AdSense to. In many cases we might have sites made specifically to be monetized with AdSense. Is it worthwhile to have sites specifically designed to make its income from AdSense ads? I say sites because it is not logical to think someone with a site that does not yet have a huge amount of traffic to believe they can make lots of money from a single site with AdSense on it.
Not going into details, the Google AdSense program is where a website owner has joined the AdSense program and allows Google to place AdSense ads on their website. When a visitor to the website clicks on an AdSense ad the website owner makes a few cents to many dollars from that click. How much you make is dependent on several factors such as the market the ad is trying to capture clicks from, the efficiency of the ad, the keywords the ad is focusing on and other factors. Certain types of ads almost always pay more per click than others. Insurance, loans, and finance ads pay a lot more than an ad for garden tools or gift baskets or paper plates, etc. would pay.
Real Life Example
I decided to give AdSense a try and see if I could make an average of $5 a day from a site designed to be monetized with AdSense ads. The sites are essentially sites with articles on them based on the theme of the site. I wrote some of the articles but purchased most of them. Articles to be added to the sites in the future will be mostly purchased due to lack of time to write articles myself. They are the content of the sites. The sites are mostly written in html, although I do have a few that are php coded sites.
On the pages with the articles are the AdSense ads, usually three blocks of ads on a page. The sites are small with most being about nine to 15 pages total. Adding articles on a regular basis will slowly build up the sites over time which is what the search engines want to see. I started with twenty new AdSense sites and three older blog sites I already had, plus two new portal sites that had no traffic going to them. All sites were monetized with AdSense.
The AdSense sites cost nothing, but the few articles on each site cost about eight dollars each. Articles can cost from about twenty-five cents to fifteen dollars or more depending on the source and quality. The lower cost articles require considerable rewriting so as not to cause your article to be considered a duplicate article and incur a so-called duplicate content penalty.
Allowing for placing five articles a month on a site plus some miscellaneous costs like hosting, domain name, software, and potential maintenance costs, a fifty dollar monthly cost per site is incurred. Yes you could write all or most of the articles yourself, but that is not practical if you have many sites and is very time consuming. So I am discounting that solution as impractical if you have many sites. So to break even on these types of AdSense sites each site needs to make about $50 a month. That’s an average of $1.70 a day.
A measly $1.70 a day, that should be easy for a site to make. Maybe it is, but it is heavily dependent on the traffic to the site and the corresponding clicks on the AdSense ads that result from it. To put things in perspective, look at the results of my twenty AdSense sites, three blogs, and two portal sites. All sites except the three older sites have been up slightly over three months. I started getting a few links to each site just this past month.
Real Life Terrible Results
Only last month did I start getting links to any of the sites. I am averaging about $1 a day from all twenty-five sites together. That’s about $25 a month total, far less than break even cost. I just checked today and have made $50.55 for this current month, month four for most sites. That's about one twenty-fifth of what I need to break even for the sites. Half the money came from the twenty AdSense sites, with the rest from the other five sites. There are still two more days left in this month.
I believe the results will continue to improve as long as I add articles and get links to the sites. It is a long way to go until the sites break even, if they ever do, so I am not holding my breath. Although these results are terrible, in my opinion, it must be mentioned that I am doing this part-time and only recently has there been an effort to get links to the sites. If it had been a full-time effort (and it could easily have been) then the results would seem even worse. I have totally ignored the effort (which has been considerable) in getting the sites up and working properly, correcting and adding the articles and revising the links for each new article I added to the site.
I do have software that would easily generate such sites, but decided not to use it due to leaving footprints and having the sites considered spam sites by Google or the other two top search engines. From the looks of it right now it's too early to make an accurate judgment as to whether the sites will be worthwhile. I tend to think the effort is too great the way my sites are set up now and the cost of the articles too high to make a decent long term profit. I figure I need to revise how the articles are added and probably get the cost of the articles down a lot more, to less than half what I am paying now to have a fair chance to break even, let along make a profit.
Is AdSense Worthwhile for Beginners?
So the question, can beginners make money with AdSense sites cannot be answered yet with any accuracy from my results so far. On the surface it appears the answer is no, not if following my route. Only if extraordinary amounts of traffic can be obtained does it look like my sites will make any decent money from AdSense. Probably another, a better approach, will be necessary and a lot more pages with AdSense ads on it will be required to be able to make any significant money. I suspect I will need at least 50 to 100, or more, articles per site to have a fair chance of creating a small part-time equivalent income from the sites.
If you consider an average cost of six dollars for an article, and that is a very low cost for a new article, and still the same five articles a month, with just half the estimated ten dollars monthly miscellaneous costs being only five dollars, the thirty-five dollar monthly cost per site still is difficult to conceive making even that much from the poor results experienced so far. Only time will tell whether the effort will be worthwhile.
I am already changing my html sites so they will be easier and faster to add the new articles. Unfortunately that may cause me to effectively start over with my AdSense earnings since the links will be different and any pages already indexed will have to be re-indexed again since I am changing the sites little by little to php sites. I did something similar several months ago to a single larger site and even months later over 500 of those original pages were still indexed even though they had been off the site for many months.
If you agree it's difficult for a beginner to make money with AdSense or if you have made a worthwhile AdSense profit in a short time period please enter your opinion on www.cackel.com if you would like to share your success or failure. I would like to see other views on this topic, especially those who have made a decent return on non-directory type AdSense sites within a reasonably short period of time.
Beginner’s Guide To Free For All Sites (FFA's)
For those of you who don't know what an FFA site is, it's basically a website where you can post a link/add to your website for free. Generally it is also posted to many other sites at the same time and hopefully somebody sees your link...free advertising in other words. This also creates backlinks to your website. When you post a link, you are also giving permission (whether you know it or not) to receive confirmation e-mails back from the site owner.
What seems to happen though is many people see this as free advertising and get angry when, not only do they not see a flood of sales come pouring in, but they start receiving other people's offers. I know when the first time it happened to me, I couldn't figure out what was going on and was frustrated at the results.
Let's back up a moment and look at the bigger picture of what an FFA site is and its TRUE purpose. The true purpose of an FFA site is for the owner of that site to promote his/her business. It's really not just because he's a nice guy giving people a free advertising place.
(If it were such a goldmine for pulling in sales, he would be doing it himself). That is just the bait, getting people to his site to post their links, thinking they are getting free advertising, so he can respond with "confirmation" of your link, and his business ad.
Those confirmation e-mails are NOT spam. You had to agree to receive them in order to post your link. Who are reading these ads anyway? So is posting to FFA's a total waste of time? Not necessarily, you do get an occasional sale, people do go back to post their links and sometimes take a quick look through the links to see what's there while they're at it.
So what's the answer? Get your own FFA site to promote your business. There are many excellent resources out there. I have found from personal experience however,that many of the services offering FFA's sites, offer a free version or a paid upgrade. The phrase "You get what you pay for" comes to mind with these. I've used several kinds and found that the paid upgrades more than paid for themselves in sales. Shop around however to compare between companies.
You can promote any product through this method; information products, crafts, vitamins, whatever. You could have the very best on the entire internet, but if nobody sees your offer, it's not going to get the sales you desire. It takes traffic to get sales. These sites are options for driving those numbers to your site. Free classified ads sites are also in this same category with the same purpose and can be worth pursuing.
What seems to happen though is many people see this as free advertising and get angry when, not only do they not see a flood of sales come pouring in, but they start receiving other people's offers. I know when the first time it happened to me, I couldn't figure out what was going on and was frustrated at the results.
Let's back up a moment and look at the bigger picture of what an FFA site is and its TRUE purpose. The true purpose of an FFA site is for the owner of that site to promote his/her business. It's really not just because he's a nice guy giving people a free advertising place.
(If it were such a goldmine for pulling in sales, he would be doing it himself). That is just the bait, getting people to his site to post their links, thinking they are getting free advertising, so he can respond with "confirmation" of your link, and his business ad.
Those confirmation e-mails are NOT spam. You had to agree to receive them in order to post your link. Who are reading these ads anyway? So is posting to FFA's a total waste of time? Not necessarily, you do get an occasional sale, people do go back to post their links and sometimes take a quick look through the links to see what's there while they're at it.
So what's the answer? Get your own FFA site to promote your business. There are many excellent resources out there. I have found from personal experience however,that many of the services offering FFA's sites, offer a free version or a paid upgrade. The phrase "You get what you pay for" comes to mind with these. I've used several kinds and found that the paid upgrades more than paid for themselves in sales. Shop around however to compare between companies.
You can promote any product through this method; information products, crafts, vitamins, whatever. You could have the very best on the entire internet, but if nobody sees your offer, it's not going to get the sales you desire. It takes traffic to get sales. These sites are options for driving those numbers to your site. Free classified ads sites are also in this same category with the same purpose and can be worth pursuing.
Ways for a Kid to Make Money
One of the ways for a kid to make money. Can a kid make money by writing essays? Yes!
After 2 years perhaps more than many adults are earning.
Teen Handicaps
- no experience of life
- no money
- need time for homework, sport and friends.
Teen Advantages
- It's not true that you've no experience. You've a lot of school experience.
- You have a lot more energy to bring to the task than many adults have.
- You can get help. Your English teacher will be delighted to help you with writing essays.
- Parents can pay for ways for a kid to make money. Get their promise to get you started if you get top marks for ten essays. You'll soon write top essays with my free report.
- Time for 2 essays/week
No Salesmanship
Your ways for a kid to make money must not need salesmanship. As a salesperson
you wouldn't be looking for ideas - you'd already be making money.
You really can do it
How do I know? A teenage girl is making
money with this idea just writing essays about her holidays. One of the ways for a kid to make money is here
http://case-studies.sitesell.com/buildwebprofit.html#NORI
Notice that her income is still growing. She didn't get rich immediately.
You don't need to know anything about making a web site. The package that Nori uses does all the technical stuff for you. So there's no excuse... you concentrate on ways for a kid to make money with essays.
Tier 1 of ways for a kid to make money
- Find a demand. Choose a subject that interests you with lots of popular keywords (search terms). Free search here http://searchit.sitesell.com/buildwebprofit.html
- Check Overture for top bids on the most popular keywords. Best if there are lots of keywords with bids over $5
- Search Google. If there are 30 million sites competing for a keyword you aren't quite ready to compete.
- There is a better search tool that does steps 1 and 3 for you but it's not free.
- The package that Nori uses, has a search engine built in.
Just one word of warning. If you're using Overture keyword tools and suddenly get a message saying that you're over using it - you've lost the use of a tool. Other keyword tools keep changing their IP number so Overture doesn't recognise them on their next visit.
There isn't room here to cover all the ways that I use to discover what people want to read about.
In all ways for a kid to make money the important idea is... avoid selling. You need to sell if there is no interest. If people are interested they'll swarm around you.
You want people who are interested and have money.
That's why you check on the top bids. Forget a subject with 5 cent bids. Don't stop until you find a good subject. An unpopular subject will lose you money.
Ways for a kid to make money?
You are ready when
- hordes visit your site
- you've written about 30 popular web pages.
Submit your site to Google Adsense. Once they accept you they'll give you a code to put on your web pages.
Each time someone clicks on an Adsense advert on your page with a $5 bid, Google gets a share and you get a share. Do you see why I don't suggest bothering with 5cent bids? You're getting money without selling anything at all.
Tier 2 of Ways for a Kid to Make Money
Now continue writing more web pages, but also write free articles like this one.
Why...? What's the point...?
- See the links at the foot of this article for free goodies? When your article excites anybody they visit your website. Thousands of visitors means thousands of people seeing your Adsense ads, which means...more money.
- You will build your reputation. Reputation is valuable for your future.
- Archive your articles on cheap website offering a sub-domain
- Modify and reuse on your web pages.
Employment
One day you may want a job if you haven't chosen a subject that thrills visitors.
Reputation: your potential employer may have read some of your articles. Otherwise suggest a Google search on a unique phrase in one of your articles. If she sees that 1256 websites have copied your article will she be impressed?
Money: you can afford to wait for a better job if you're getting money from your website.
Experience: how many of your rivals have experience handling money, keeping accounts, filling in tax forms, making a website? Very few I think!
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